Senior Director of Marketing
Universal Music Group
Los Angeles, CAThis is a Full Time Job
Capitol Records is currently seeking a Senior Director, Marketing for our Hollywood, CA office. In this role, you will be spearheading Marketing initiatives for Capitol Records roster of artists. You will be responsible for building out an artist's overall marketing plan – including but not limited to promotions, social content, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding outlets, artists websites, which optimize for audience acquisition and engagement, music & video consumption, and D2C purchases.
How we LEAD:
We are currently seeking an experienced Marketing Executive who will handle product and marketing campaign strategy for multiple artists and projects across the CMG roster. This person will work closely with the Department Head and all other departments within Capitol to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. They should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.
How you'll CREATE:
• Develop and execute marketing strategy for artists' music and music-related products across the CMG roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
• Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
• Help guide and execute artist branding, creative materials and original content specific to each campaign.
• Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
• Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
• Understand and implement innovative digital marketing
Bring your VIBE:
• 8-10+ Years' Experience, Marketing Director / Product Manager/VP level
• Experience working with record companies, artist management, talent agencies
• Strong ability to successfully define and drive project management and execution
• Creative thinker with ability to generate innovative marketing ideas
• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
• Social media savvy, with experience on platforms and understanding of associated data
• Strong skills in communication, presentation, writing, and able to work well cross-functionally
• Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase)
• Bachelor's Degree
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Salary/Benefits
$88,640 - $168,535 /year USD
The actual base salary offered depends on a variety of factors.
Benefits
• Comprehensive medical, dental, and vision coverage
• 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
Perks
• Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, driv
Additional Information
We are UMG, the Universal Music Group, the world's leading music company, committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. Based at the iconic Capitol Tower in Hollywood, Capitol Records is home to renowned labels, including the jazz icons of Blue Note and generations of pop stars. We identify and develop recording artists and songwriters, producing, distributing, and promoting some of the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
