Paid Media Coordinator

This is a Full Time Job

How We Lead:

Universal Music Group is seeking a Coordinator to join the Virgin Music Group Paid Media team in Hollywood, CA. This role supports the full paid media campaign lifecycle (planning and setup through execution, optimization, and reporting) while owning the department's billing workflow and coordinating day-to-day team operations. Working closely with internal teams, clients, and media partners, the Coordinator will help deliver campaigns that build artist audiences, support streaming growth, and drive direct-to-consumer (D2C) engagement and sales across new releases, catalog, and other priority initiatives throughout the Virgin Music Group roster and select distribution partners.

This position is ideal for someone who combines a passion for music with strong organizational skills, attention to detail, and curiosity about digital advertising. As experience develops, there will be opportunities to take on greater responsibility for media planning and campaign management.

How You'll Create:

Campaign Planning and Execution
• Support the paid media team throughout the campaign lifecycle, including briefing, audience research, media planning, setup, launch, optimization, and reporting
• Coordinate with clients and internal teams to gather creative assets, copy, destination links, approvals, and other campaign materials; track deadlines and flag missing items
• Assist with campaign setup and media buying across platforms such as Meta, TikTok, Google/YouTube, Snapchat, X, and programmatic advertising partners
• Perform prelaunch quality checks on access, creative specifications, copy, links, targeting, budgets, flight dates, and tracking parameters
• Monitor campaign delivery, spend, and budget pacing; flag discrepancies or performance concerns and assist with optimizations under the guidance of the paid media team
• Support audience research, segmentation, and activation across artist affinity, interest, engagement, retargeting, customer, and lookalike audiences
• Coordinate campaign changes, creative refreshes, and testing, maintaining accurate records of approvals and updates

Reporting and Insights
• Prepare accurate campaign updates and post campaign reports using advertising platforms, internal tools, and third-party dashboards
• Track performance against campaign objectives and relevant metrics
• Translate campaign results into clear takeaways and recommendations for review by the paid media team
• Stay informed about advertising platform updates, music marketing trends, and emerging media partners; share relevant opportunities with the team

Billing and Department Operations
• Own the department's billing workflow in partnership with Finance, including raising POs, collecting invoices, maintaining billing records, reconciling spend, and tracking outstanding items
• Coordinate purchase orders, vendor setup, campaign coding, and payment follow-up as required by company processes
• Help reconcile planned budgets, platform spend, and vendor invoices; flag discrepancies for resolution
• Maintain campaign trackers (Airtable tool), reporting calendars, and organized campaign documentation
• Coordinate team meetings, agendas, notes, and action items, and follow up on deadlines and deliverables
• Support timely communication among internal teams, clients, and media partners regarding assets, campaign status, reporting, and billing

Bring Your Vibe:

Skills and Abilities
• Strong interest and curiosity to learn digital advertising, audience development, and music marketing, with a willingness to learn new platforms and tools
• Excellent organizational and time management skills, with the ability to manage multiple campaigns and deadlines as priorities evolve
• Strong attention to detail and follow-through, particularly when working with campaign settings, budgets, invoices, and reporting
• Clear written and verbal communication skills, with the ability to summarize data and coordinate effectively with internal and external partners
• Comfort working with numbers and spreadsheets, identifying discrepancies, and turning data into useful insights
• Foundational understanding of paid social advertising, audience targeting, campaign objectives, and performance measurement
• Familiarity with social platforms, creative formats, and audience behavior across music genres
• A proactive, resourceful approach to problem solving, with sound judgment about when to ask questions or escalate issues
• Ability to work collaboratively, handle confidential information, and communicate professionally with stakeholders at all levels
• Passion for music and artist development, with an interest in how advertising supports discovery, fan engagement, streaming, and sales

Experience and Technical Qualifications
• Relevant experience through internships, employment, coursework, or hands-on projects in digital advertising, marketing, media, or a related field
• Proficiency in Microsoft Excel, PowerPoint, and Word; comfort using spreadsheets for campaign tracking, reporting, and billing reconciliation
• Proficiency in Figma, Airtable, Canva
• Experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, or other digital advertising platforms preferred
• Familiarity with campaign reporting dashboards, web analytics, pixels, UTM tracking, and conversion measurement preferred
• Experience with invoice processing, budget tracking, purchase orders, or financial systems such as SAP/Uniport preferred
• Music industry, record label, distribution, or advertising agency experience preferred
• Familiarity with creative tools such as Photoshop is a plus

Education
• College degree or equivalent relevant experience preferred

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.