Digital Content Specialist
Universal Music Group
Nashville, TNThis is a Full Time Job
This role sits at the intersection of Digital Marketing, Audience Development, and Creative to support album releases, singles, tours, and ongoing artist storytelling. The position blends hands-on content creation with strategic collaboration, analytics-driven optimization, and strong organizational execution. The ideal candidate must be proficient in social media, with a great eye for short-form visual storytelling and how to execute on socials. They must show a desire to travel, whilst meeting tight deadlines and juggling multiple critical requests in a high-pressure environment. A ''can-do'' attitude is essential.
The position reports directly to the SVP Creative and will work directly with the Creative, Audience Development, and Digital teams.
How You'll Create:
Creative, Commission & Produce:
• Ideate, Test, Shoot & Edit high-level engaging short-form content.
• Shoot and edit mobile-native short-form content (TikTok, Reels, Shorts) optimized for speed and virality.
• Create proposed shot lists for shoots with the ability to pitch ideas to the team, management, and the artist.
• Ability to tap into wider creative worlds with Creative & Digital leads, to build out compelling story-telling through content.
• Ideate, test, and execute short-form viral concepts aligned with artist voice and cultural trends.
• Translate cultural moments, and trending formats into content that authentically represents the artist.
• Build and maintain strong relationships with internal and external stakeholders.
• Work cross-functionally with internal teams (Creative, Marketing, Digital) to align content with strategic goals.
• Ensure all content is artist-appropriate, culturally relevant, creatively excellent, and optimized for each platform.
• Stay connected to the wider creative landscape, bringing in new talent, ideas, and formats.
• Ensure that content assets are organized and archived in the internal systems.
• Capability to shoot with both a DSLR and an iPhone depending on the nature of the content
• Other duties and responsibilities as assigned
Bring Your Vibe:
Skills & Experience
• Proven track record of creating highly engaging short-form content across TikTok, Reels, and Shorts measured by vitality or high engagement rates.
• Hands-on editing ability in mobile apps (CapCut, Edits, Splice) in addition to Adobe Suite.
• Strong instincts for cultural timing, humor, and trends that spark conversation online.
• Passion for music, pop culture, and visual storytelling.
• Experience in content production, commissioning within music, media, or culture.
• Experience managing creatives and multiple projects simultaneously.
• Strong organizational skills and meticulous attention to detail.
• Confidence in managing production budgets and timelines.
• Deep knowledge of all social platforms and an understanding of how content performs across them.
• A collaborative, team-first mindset with a solutions-driven approach.
• Ability to creatively interpret briefs and oversee execution to a high standard.
• Working knowledge of Adobe Suite.
• Awareness of lighting, framing, and composition in video and photography.
• Willingness to travel and work evenings/weekends as needed for shoots.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Salary/Benefits
Benefits
• Comprehensive medical, dental, and vision coverage
• 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
Perks
• Entrepreneurial, global organization culture
• Authenticity, boldness, creativity, connection, drive, and insight as core values
Additional Information
Universal Music Group (UMG) is the world's leading music company, committed to artistry, innovation, and entrepreneurship. We own and operate a diverse range of businesses involved in recorded music, music publishing, merchandising, and audiovisual content across more than 60 countries. UMG identifies and develops recording artists and songwriters, producing, distributing, and promoting critically acclaimed and commercially successful music to entertain fans globally. Capitol Christian Music Group (CCMG) is part of this ecosystem, specializing in creating high-level, engaging social content that connects artists to their fans.
