Talent Manager

This is a Full Time Job

The Talent Manager acts as a strategic advisor, business manager, and advocate for creators, helping them maximize revenue opportunities, build long-term careers, and expand their personal brands. Success in this role is measured by creator satisfaction, roster growth, creator revenue performance, and new talent acquisition.

Core Responsibilities

Creator Relationship Management & Growth

Talent Acquisition & Retention

• Identify, evaluate, and sign new creators aligned with agency growth.
- Assess creators based on audience quality, content performance, growth trajectory, commercial potential, and cultural fit.
- Identify gaps and opportunities within the agency roster.
• Serve as the primary point of contact for a roster of creators.
• Build trusted, long-term relationships with creators.
• Act as the internal advocate for creator priorities and needs.
• Conduct regular business reviews and strategic planning sessions.
• Maintain strong creator satisfaction and retention.

Career Development (Secondary Focus)

• Advise on content strategy, audience development, and platform expansion.
• Identify opportunities to strengthen creator positioning and marketability.
• Guide creators through key career decisions and business opportunities.

The Talent Manager is responsible for the acquisition, growth, retention, and commercial success of a roster of creators. This role serves as the primary relationship owner for assigned talent while actively identifying and signing new creators to the agency.

Personal Brand Development (Secondary Focus)

• Support creators in developing long-term business ventures.
• Identify opportunities for product launches, merchandise, licensing, affiliate partnerships, subscriptions, and media opportunities.
• Help creators build sustainable businesses beyond sponsored content revenue.

Brand Partnerships

• Secure and negotiate brand partnerships aligned with creator goals.
- This includes:
- Inbound opportunities - Timely responses + negotiations, proper organization & visibility for creators
- Outbound opportunities - Identifying & sourcing brand/agency contacts, tailored creator and roster pitches
• Maintain and grow long-term brand/agency relationships
- This includes:
- Monthly email check-ins with existing brand side clients with roster updates
- Moving brand side clients to calls when appropriate

Revenue Generation & Commercial Management

Revenue Ownership

• Own revenue targets for an assigned creator roster.
• Develop strategies to achieve and exceed revenue goals.
• Monitor performance against forecasts and proactively address gaps.

Partnership Development

• Collaborate with Brand Partnerships teams to identify and secure opportunities for creators.
• Present opportunities aligned with creator goals and audience fit.
• Build strategic relationships that lead to recurring partnerships and long-term brand deals.

Negotiation & Deal Strategy

• Lead creator-side negotiations for partnerships, licensing agreements, exclusivity terms, renewals, and usage rights.
• Maximize deal economics while maintaining strong brand and creator relationships.
• Ensure opportunities align with creator values and long-term objectives.

Campaign Oversight & Creator Advocacy

Campaign Support

• Partner with Campaign Management teams to ensure successful execution of creator partnerships.
• Support creators throughout campaign delivery.
• Resolve creator-related issues, concerns, or escalations.

Quality Assurance

• Ensure creators understand campaign expectations and deliverables.
• Maintain high standards of professionalism and execution across the roster.

Performance Analysis

• Review campaign outcomes and creator performance metrics.
• Translate learnings into future growth and monetization opportunities.

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Talent Acquisition & Signing

Creator Recruitment

• Identify, evaluate, and recruit creators aligned with agency growth priorities.
• Build and maintain an active pipeline of prospective talent.
• Conduct outreach and relationship-building with emerging and established creators.
• Attend industry events, monitor platform trends, and leverage personal networks to source talent.

Talent Evaluation

• Assess creators based on audience quality, content performance, growth trajectory, commercial potential, and cultural fit.
• Evaluate long-term revenue opportunity and strategic value to the agency.

Talent Signing

• Present agency capabilities, services, and growth opportunities to prospective creators.
• Lead discussions regarding representation and partnership structures.
• Partner with leadership on contract negotiations and onboarding.
• Successfully transition signed creators into active management relationships.

Roster Strategy

• Identify gaps and opportunities within the agency roster.
• Develop acquisition plans aligned with company revenue and growth objectives.
• Maintain a balanced mix of established creators and emerging talent.

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Internal Collaboration & Operations

Cross-Functional Partnership
• Collaborate closely with:
- Brand Partnerships
- Campaign Management
- Talent Coordinators
- Operations
- Finance
- Leadership

Forecasting & Reporting
• Maintain accurate revenue forecasts.
• Track creator performance against goals.
• Update CRM and creator management systems.

Administrative Management
• Ensure creator records, contracts, opportunities, and communications remain organized and up to date.
• Support reporting and strategic planning initiatives.

Key Performance Indicators (KPIs)

Creator Revenue
• Managed roster revenue
• Revenue growth YoY
• Revenue per creator
• Renewal revenue
• Upsell revenue

Talent Acquisition
• New creators signed per quarter
• Annualized revenue potential of signed creators
• Pipeline conversion rate
• Prospect-to-signing conversion rate
• First-year creator retention rate

Creator Health
• Creator retention rate
• Creator satisfaction score
• Response time and communication quality
• Creator engagement and relationship strength

Commercial Performance
• Opportunity conversion rate
• Forecast accuracy
• Average deal size
• Long-term partnership growth

Operational Excellence
• CRM accuracy
• Contract and documentation compliance
• Internal collaboration effectiveness
• Escalation resolution time