Senior Manager, International

This is a Full Time Job

A little bit about our team:

As part of the Warner Music Group, Alternative Distribution Alliance (ADA) is a worldwide distribution solution and marketing service organization that is deeply committed to the independent artist and label community. ADA gives independent artists, labels and creators access to a bespoke global distribution network and a dedicated, passionate team of experts that provide a panoramic suite of services that includes sales/marketing, digital marketing and fan acquisition solutions, radio promotion, music/sync licensing and much more.

Here you'll get to:
• Develop and implement global trade approaches to improve streaming, sales, and overall consumption for ADA's US repertoire across global markets.
• Build and manage positive relationships with Affiliate Commerce teams at ADA/WMG and international DSP partners. Identify and drive opportunities across editorial, marketing, and partnership initiatives.
• Partner with ADA/WMG affiliates to ensure effective rollout of US repertoire, aligning with local market priorities and identifying market-specific growth opportunities.
• Track and analyze consumption patterns, market dynamics and trends to inform international commerce strategies, optimize global results and identify export and import opportunities.
• Advise label partners and internal collaborators on streaming and marketing strategies as well as platform guidelines to apply data-driven principles that optimize campaigns.
• Communicate high level strategic success and overall commercial marketing results to both company and outside partners for key US rep releases on a regular basis.
• Collaborate with cross-functional teams (Label Management, Marketing, Affiliates, Commerce) to shape and deliver globally informed, commercially optimized release strategies, and operationalize processes for evaluating and sharing data trends globally.
• Partner with artists, managers, and labels to localize campaigns, build cultural relevance, and grow audiences outside the US.
• Identify and translate emerging platforms, regional trends, competitor moves, cultural shifts and new formats to feed into actionable international strategies that drive consumption growth, audience development and monetization.
• Develop and manage international campaign budgets and plans for US Top Tier releases in partnership with Label Management and Digital team including content creation, advertising, influencer marketing press, radio.
• Build and manage new and ongoing relationships with online partners, third-party agencies, content creators, and more to support campaign amplification across priority markets.
• Monitor campaigns in real time, optimize based on performance, and deliver post-mortem analyses to measure impact and inform future planning.
• Provide mentorship, frameworks, and guidelines for global campaign execution and commercial strategy.
• Communicate market insights, performance data, and campaign findings back to US labels and partners. Educate internal label collaborators or artists/managers on international approaches, risks, and opportunity.
• Act as a central liaison between ADA's US collaborators and ADA/WMG international affiliates.
• Serve as a thought leader within ADA, staying ahead of global industry trends and identifying new opportunities for growth and innovation.
• Optimize and develop processes and services to increase visibility and revenue for ADA US partners.

About you:
• You are a passionate music fan with in-depth knowledge of global markets.
• You have a strong background in global marketing, advertising and digital strategy with duties at previous employers that include driving global marketing services campaigns.
• You have your finger on the pulse of current social media and pop culture trends and values, especially amongst Gen Z consumers.
• You have relationships with third party marketing, promotion and creative agencies.
• You are highly organized with a strong emphasis on multi-tasking, showing proficiency in taking a project from inception to execution.
• You maintain a track record of formulating creative ideas and solutions, with the ability to influence others with these ideas.
• Possessing well-developed commercial data insights abilities and understanding of the marketing & digital landscape.
• You are passionate about and demonstrate a desire to continue to learn, grow and adapt with the rapidly changing industry.
• You will be working across many different territories, it will be important for you to be flexible, dynamic and diplomatic so you can effectively adapt to business requirements.
• Strong communication skills are essential as you build relationships with internal and external collaborators.

We'd love it if you also had:
• 5+ years of direct experience in International Marketing/Digital Marketing/Commerce.
• A broad understanding and appreciation of music genres as well as awareness of trending other entertainment industry sectors – film, TV, tech, gaming, AI, Web 3, etc.
• Knowledge of more languages would be a big plus.