
Senior Brand Manager
Warner Music Group
New York, NYThis is a Full Time Job
Your role:
As a Sr. Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a roster of artists. You act as the central lead for each artist. You advocate for their vision and business in online retail, tour merchandise, VIP ticket sales, sales outlets, and rights management. You are also responsible for driving projects through internal teams including creative, production, marketing, advertising, data acquisition, ecommerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance.
Here you'll get to:
• Serve as the primary point of contact and strategic lead for a roster of artists and their teams
• Build and maintain strong relationships with artists, management, and label partners
• Develop and implement artist strategies across ecommerce, touring merchandise, VIP, sales outlets, and brand partnerships
• Drive artist approvals across product, creative, touring, retail, and licensing initiatives
• Coordinate cross-functionally with build, manufacturing, promotional, ecommerce, and finance teams
• Own artist calendars, key achievements, and performance tracking
• Manage budgets, revenue targets, and overall P&L performance for assigned accounts
• Oversee product development and creative direction in partnership with artists and internal teams
About you:
• 5+ years of experience in an operational or similar role
• Experience working with or alongside artist management companies and or labels
• Deep hands-on experience with the systems and day to day operations of a merchandise and/or D2C company
• Ability to collaborate effectively across creative, social, e-commerce, and operations teams
• Highly analytical with a creative, growth-oriented mindset
• Great communication skills
• Has managed a P&L
• Thrive in a very time-sensitive, deadline-meeting capacity
• Ability to adapt smoothly to shifting priorities
• Responsible with sensitive/confidential info
• Available to work outside of standard work hours for time-sensitive business needs
We'd love it if you also had:
• Creative abilities or the ability to use Photoshop
• Experience with social media management
• An understanding of production methods (namely screen printing and embroidery)
• A love for artists on Warner Music Group
We're taking our time to review all resumes, and to find the best people for WMG.
This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.
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Salary/Benefits
$130,000 /year USD
The actual base pay is dependent upon many factors, such as work experience and business needs.
Benefits
• Medical, dental, and vision insurance
• Life insurance
• Short- and long-term disability
• 401(k)
Additional Information
Warner Music Group is a global collective of music makers, tech innovators, and passionate team members dedicated to turning dreams into stardom and audiences into fans. Guided by core values of curiosity, collaboration, and commitment, WMG fosters creativity and innovation while building connections across a diverse community of artists, songwriters, partners, and fans. The company is home to a wide range of artists and renowned labels, including 10K Projects, Asylum, Atlantic Music Group, and Warner Records, as well as Warner Chappell Music, which represents a vast catalog of songwriters and producers. WMX, WMG's merchandise and e-commerce services division, focuses on helping artists connect with fans through various products and experiences, treating merchandise as an extension of an artist's creative vision. With a blend of global scale and an entrepreneurial spirit, Warner Music Group champions both emerging artists and global superstars, while also supporting the independent community through its artist services division and Warner Music Entertainment. Together, we are Warner Music Group: Independent Minds. Major Sound.