Digital Marketing Manager
Warner Music Group
Los Angeles, CAThis is a Full Time Job
Your Role:
• The Manager, Digital Marketing is responsible for developing and executing CRM, fan engagement, and digital growth initiatives that drive merchandise revenue, increase fan lifetime value, and strengthen direct-to-consumer relationships across artists. This role sits at the intersection of growth marketing, fan experience, and CRM operations, helping evolve merch marketing from campaign-based execution into a scalable lifecycle marketing program.
• Merch Revenue and Fan Growth
• Support and execute digital growth strategies for merch with a focus on revenue generation, repeat purchase behavior, and fan retention.
• Develop and execute merch-focused digital growth initiatives that drive conversion and repeat purchasing.
• Manage and optimize fan lifecycle programs from acquisition through repeat purchase.
• Lead segmentation, personalization, and lifecycle optimization efforts across digital channels.
• Analyze campaign performance and identify opportunities to improve conversion, retention, and revenue outcomes.
Campaign Ideation and Fan Experience Design
• Conceptualize merch campaign mechanics, fan incentives, and engagement initiatives.
• Design loyalty programs, anniversary activations, and surprise-and-delight experiences.
• Contribute to the development of scalable campaign frameworks across artists.
• Partner with creative teams to align fan experience with performance objectives.
• Apply fan insights and behavioral data to improve campaign effectiveness and engagement.
CRM Operations and Fan Technology Optimization
• Support the evaluation, implementation, and optimization of CRM and fan engagement technologies.
• Act as a key CRM platform administrator and subject matter expert.
• Help configure, optimize, and maintain systems supporting fan acquisition and lifecycle marketing.
• Assist in the evaluation and implementation of emerging fan engagement technologies.
• Build internal knowledge and best practices across CRM and fan engagement platforms.
• Collaborate with label marketing and global marketing teams to ensure alignment across campaigns.
Cross-Functional Impact
• Collaborate closely with merchandising, label marketing, creative, e-commerce, and operations teams.
• Share fan insights and performance learnings that can support broader artist marketing initiatives.
About You
• 3–5 years of experience in CRM, digital marketing, growth marketing, e-commerce marketing, or fan engagement.
• Experience supporting revenue growth through CRM, lifecycle marketing, email marketing, and fan engagement initiatives.
• Experience working with artist management companies, labels, or entertainment brands.
• Hands-on experience with platforms such as Klaviyo, Laylo, Cobrand, and related fan engagement tools.
• Demonstrated ability to quickly learn and adopt new marketing technologies and platforms.
• Strong understanding of fan psychology, loyalty mechanics, and lifecycle marketing.
• Highly analytical with a creative, growth-oriented mindset.
We'd love it if you also had
• Knowledge of CRM and fan data tools including Cobrand, Laylo, and Klaviyo.
• Familiarity with Google Analytics and basic paid social campaign execution.
• Experience with creative tools such as Figma, Canva, Adobe Photoshop, or similar.
Love this job and want to apply?
Click the 'Apply' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite
Links to relevant documents:
2026 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf
Salary/Benefits
$70,304 - $72,384 /year USD
The actual base pay is dependent upon many factors, such as work experience and business needs.
Benefits
• Medical, dental, and vision insurance
• Life insurance
• Short- and long-term disability
• Tuition assistance
• 401(k)
Additional Information
Warner Music Group is a global collective of music makers, tech innovators, and passionate team members dedicated to turning dreams into stardom and audiences into fans. Guided by core values of curiosity, collaboration, and commitment, WMG fosters creativity and innovation while building connections across a diverse community of artists, songwriters, partners, and fans. The company is home to a wide range of artists and notable labels, including 10K Projects, Asylum, Atlantic Music Group, and Warner Records, as well as the renowned publishing company Warner Chappell Music, which represents over one million copyrights worldwide. WMG also includes ADA, which supports the independent community, and the artist services division WMX, which focuses on merchandise and e-commerce, helping artists connect with fans through various products and experiences. With a blend of global scale and an entrepreneurial spirit, Warner Music Group champions both emerging artists and global superstars, working at the intersection of creativity and commerce to evolve how artists engage their audiences.
