Digital Marketing Manager (Hip Hop, R&B, Global)

This is a Full Time Job

Job Title: Manager, Digital Marketing (Hip Hop, R&B, Global)

Location: Los Angeles or New York City

A little bit about our team:
The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We are responsible for the entire digital strategy and marketing for all artists on our roster. As artist partners in 360 relationships, we cover all aspects of an artist's career, including music, touring, and merchandise. Through creative marketing campaigns, we build online and mobile fan communities with a focus on evolving how fans listen to, participate in, and purchase music and related products. We create, market, distribute, and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.

Your role:

This position is responsible for daily management of the digital marketing strategy for the Hip Hop, R&B & Global roster at Atlantic Music Group. The Manager will manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). In addition, this role requires a strong understanding of Hip Hop, R&B, Global music landscapes and audiences. It also requires an in-depth understanding of how to maximize creator campaigns and influencer marketing across platforms to impact streaming success and artist development.

The Manager will develop and implement platform-specific strategies that authentically resonate with fans-leveraging fandom, storytelling, and culture-while staying attuned to trends in each genre's digital space. This includes creating content optimized for discovery on Instagram, Twitter, TikTok and YouTube, deepening fan engagement through Facebook groups and community-driven platforms (i.e., Discord, Reddit, Twitter Communities), and collaborating with digital tastemakers and influencers to amplify campaigns in ways that feel genuine to each respective genre.

Here you'll get to:
• Partner with artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
• Be responsible for multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
• Collaborate with product managers and our in-house creative, development, and video teams to bring artists' visions to life
• Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
• Brainstorm and execute content strategies across platforms - including socials, websites, fan pages, DSPs, and more
• Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections
• Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
• Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
• Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
• Maintain a meticulous, highly organized approach to guarantee smooth rollouts across all campaigns and releases
• Report on digital initiatives with regular updates, recaps, and insights during weekly meetings

About you:
• You have a BS or BA in Marketing, Communications, or similar equivalent
• You have a passion for music and tech - we know you're at your best when you're doing what you love and are looking for candidates that LOVE the internet, technology, social and music
• You love hip-hop, R&B and Global music
• You have AMAZING organizational abilities and are detail oriented
• You can multitask and prioritize
• You can manage multiple deadlines and urgent tasks
• You are willing to learn a little bit of everything, and open to take on anything
• You are excellent at listening, interpreting, and communicating
• You are creative
• You are a self-starter
• You are curious and ask questions

We'd love it if you also had:
• Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
• An understanding of what content moves online conversations
• Understands trends and what might be the next great social platform
• Experience and knowledge of streaming platforms
• Experience with Photoshop, video editing and social media publishing tools
• Proven excellence in prioritization, time management and follow-up skills with an attention to detail


We're takin