Associate Director of Social Creative

This is a Full Time Job


Job Title: Associate Director, Social Creative
A little bit about our team:
The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross-functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct-to-Fan and Community Engagement. The team is responsible for marquee artists and their storytelling.
Your role:
As Associate Director, Social Creative, you'll marry artist strategy and audience insights to bring creative execution to life across social-first and social-native content. From developing repeatable formats for varying scenarios to concepting lo-fi and hi-fi materials, you'll create shareable social media content for both organic and paid.
Here you'll get to:
• Create and manage engaging, platform-specific social media content, blending storytelling with analytics to boost engagement (deep familiarity with each platform's specs, limitations, safe zones, paid media units, etc.)
• Pitch ideas based on strategy and creative brief criteria
• Concept, refine, and manage always-on social creative (planned editorial programming around sync, milestone, seasonal, foreseeable cultural moments, competitive drafting, lifestyle alignment, and holidays) for owned and operated channels as well as partner artists' channels
• Concept and develop reactive social creative around trending tracks, trending sounds and formats, breaking news, and pop culture
• Shoot and edit content
• Set the tone between concept and copywriting within brand guidelines
• Use performance metrics (KPIs, engagement) to refine content and iterate on ideas
• Leverage predictive tools and insights around relevant content categories in the always-evolving social landscape
• Collaborate with cross-functional teams
About you:
• You are a social producer and editor with a proven track record (and portfolio - required) of organizing editorial that delivers against a defined strategy
• You're a storyteller at heart and an excellent communicator
• You can anticipate what type of conversation and talk-factor social creative will elicit amongst different communities
• You're incredibly organized and can handle high volume intake and output without losing clever, savvy, and fun within the process
• You are adept in video editing software (from Adobe Premiere Pro, After Effects, to Capcut, etc.)
We'd love it if you also had:
• Design experience
• Copywriting across multiple tones of voice and audience vernacular

We're taking our time to review all resumes, and to find the best people for WMG.


This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.