Senior Advanced Analytics Lead

This is a Full Time Job

We are looking for the Advanced Analytics Lead who will be responsible for owning, developing and delivering advanced statistical and regression-based analytics that underpin a new measurement solution within the Audiences & Data portfolio.

This role sits at the intersection of statistical modelling, insight generation and commercial application. The successful candidate will be the analytical authority on how perception, brand and influence data are modelled, interpreted and translated into robust, defensible insight for clients and internal stakeholders.

This is a hands-on senior analytics role, requiring deep expertise in regression and multivariate modelling, alongside the ability to clearly explain methodology, guide junior analysts and ensure outputs are both statistically sound and commercially relevant.

Your Role Accountabilities…
• Own the end - to - end analytical approach for a flagship perception and influence measurement solution, from model design through to delivery.
• Design, run and evolve regression, multivariate and factor - based models to identify and quantify the drivers of perception and influence.
• Partner closely with commercial, insight and product teams to shape analytical approaches that address real business questions.
• Support sales and account teams by clearly articulating what the analytics can (and cannot) demonstrate.
• Provide technical leadership and mentoring to analysts working on perception and influence analytics.
• Raise overall analytical capability through coaching on statistical thinking, modelling techniques and interpretation.
• Contribute to hiring, onboarding and skills development within the analytics function as required.

Qualifications & Experience…
• Strong experience in advanced analytics, statistical modelling or quantitative research roles.
• Deep, hands-on expertise in regression analysis and multivariate statistical techniques.
• Strong working knowledge of R and/or Python for statistical analysis.
• Experience working with survey, perception, attitudinal or brand-related data.
• Experience in media, marketing effectiveness, brand measurement or advertising analytics.
• Familiarity with index construction, weighting frameworks or composite metrics.
• Experience working with large, multi-market datasets.
• Exposure to experimental design or causal inference approaches.

#CCE

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.