Publicity and Promotions Coordinator

This is a Full Time Job

This role assists the VP, Theatrical Marketing with coordinating and executing various elements of the general publicity and promotional campaigns for all theatrical releases. This includes securing earned coverage and impressions through various media and promotional partnerships that tap into pop culture.

Your Role Accountabilities...

• Work with the V.P, Theatrical Marketing to reference global publicity strategies, opportunities and assets to create impactful localized campaigns for the Canadian market
• Provide administrative assistance in the execution of all publicity and promotions programs/events for Canadian campaigns. This includes screenings, junkets, local press tours, stunts, special events and grassroots promotions
• Attend weekly calls with the home office publicity, legal, and promotions teams and provide updates and detailed notes for senior management
• Act as the day-to-day liaison between WB Canada and the Canadian Publicity and media monitoring agencies
• Provide administrative assistance in the execution of larger national brand promotions programs secured through home office
• When required, provide on-site assistance in the execution of all publicity and special marketing events for Canadian campaigns. This includes screenings, press tours, festivals and stunts
• Ensure press materials/localized assets are available via the mediapass platform and service localized assets to Canadian press, agencies and partners as requested
• Assist in the development of all creative briefs and post campaign reports relating to the publicity events, stunts and promotions for Canadian campaigns
• Work with the Canadian Publicity Agency to maintain internal press lists and service general press requests as needed
• Process and track invoices for all publicity and promotions programs for Canadian campaigns ensuring budgets are updated in real time
• Assist VP, Theatrical Marketing with administrative duties as required
• Other miscellaneous administrative duties assigned

Qualifications & Experience...

• Undergraduate university degree or diploma in the arts, public relations, digital marketing, social media marketing, communications
• Three years of related work experience in entertainment marketing, or public relations/communications fields
• Strong interpersonal and communications skills (written and verbal)
• Understanding of key social media platforms (Meta, X, Tik Tok, Pinterest and Snap)
• Understanding of the current Canadian entertainment media landscape (outlets and critics)
• Enthusiasm, creativity, strong organizational skills, and detail oriented
• Ability to multi-task, highly organized with excellent problem-solving skills
• Ability to work in a fast-paced, time sensitive and competitive business environment
• Strong computer skills – Microsoft Word, Excel, Google doc, PowerPoint, Photoshop

This position is open for an existing position vacancy.