Marketing Manager

This is a Full Time Job

Location: Silver Spring, Maryland, United States of America

Your New Role...

Join the team that positions, markets and messages for TLC and ID for Warner Brothers Discovery (WBD) . This candidate must have a proven track record in the broadcast or cable network industry managing top brands, planning o ff-air media campaigns, launching new properties and finely tuned project management skills .

WBD is looking to fill a position on the Marketing Team for the Marketing Manager position . The Marketing Manager will play a key role in managing consumer marketing for TLC and ID Channel initiatives, with overall goal of increasing viewership and reinforcing brand presence . Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.

Your Role Accountabilities…
• Project ma nage all aspects of marketing creative and campaign development to build audience viewership and reinforce core brand attributes .
• Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.
• O versee project work-flow of creativ e assets; ensure revisions are accurately made; communicate ch anges to the job and budget .
• Identify , develop and execute key external partnerships that will help to evolve the brand . C hampion internal partnerships across department s (such as: press, international, affil iate sales, ad sales) and business unit s (Including: on-line, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
• Devise and implement campaign strategies and development timelines, worki ng closely with creative counterpart and media strategy/promotion group, supervisor and senior management.
• Provide strategy direction, clear feedback and key deliverable information to in ternal and external resources .
• Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics . Analyze campaign ROI and report back to team on successes and key findings.
• Manage and oversee timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.
• Work seamlessly with digital, social media and press on communication plans and deliverables.
• This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.

Qualifications and Experience...
• 5+ years experience in marketing/advertising position. This is a position for a seasoned marketer.
• Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience.
• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
• Proven project management and strategic marketing skills including budget management and media planning and promotions.
• Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to.
• A keen analytic leaning but also possesses a creative flare.
• Ability to multi-task while prioritizing workloads.
• Self-starter but collaborates well in a team environment.
• Meticulous attention to detail & strong organization skills.
• Excellent written and verbal communication skills.
• Passion for entertainment, pop culture.
• Must have the legal right to work in the United States.

Preferred Qualifications • MBA/MA are a plus with right candidate.
• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.



The Legal Bits…
Pay Range: $84,000.00 - $156,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.