CRM Program Manager
Warner Bros. Discovery
Atlanta, GAThis was removed by the employer on 2/4/2026 3:11:00 PM PST
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This is a Full Time Job
Location: Atlanta, Georgia, United States of America
The New Role…
Our company is seeking a CRM Program Manager is responsible for managing , executing, and optimizing customer relationship management strategies to drive engagement, retention, and revenue growth. This role blends strategic planning with hands-on execution, leveraging customer insights, data analytics, and lifecycle marketing best practices to deliver personalized, impactful customer experiences across all channels.
Your Role Accountabilities…
• Manage the overall CRM programs to support business objectives , including acquisition, engagement, retention, and reactivation.
• Develop and gather requirements and timelines for CRM projects (Marketing, Analytics, etc ) .
• Partner with Marketing, Product, Data/Analytics, and Operations teams to align CRM initiatives with brand goals and customer needs.
• Design, test, and optimize multichannel campaigns (email, SMS, push notifications, in-app, etc.) that drive measurable outcomes.
• Lead A/B testing and experimentation to refine messaging, timing, and channel mix for maximum impact.
• Translate customer insights and behavioral data into actionable strategies.
• Monitor performance of CRM programs and report on KPIs such as engagement, retention, LTV, churn, and conversion.
• Stay current on CRM technology, tools, and best practices to ensure continuous improvement and innovation.
Qualifications & Experience…
• Bachelor's degree in Marketing , Business, Communications, or related field.
• 5+ years of experience in CRM, lifecycle marketing, retention, or loyalty strategy roles.
• Proven success in developing and executing customer lifecycle strategies that drive measurable results.
• Strong analytical skills with ability to interpret complex data sets and translate into strategy.
• Hands-on experience with CRM tools and marketing automation platforms.
• Excellent project management skills with the ability to balance strategic vision and execution.
• Strong communication and stakeholder management skills.
