Senior Manager, Marketing & Partner Insights

This is a Full Time Job

The position will support the Ad Sales Solutions team, using primary and syndicated research tools/methods. The ideal candidate will have as solid understanding of the current media landscape.

Responsibilities include:
• Provide strategic research, consumer and data insights to Viacom television Ad Sales, Pricing & Inventory, and Marketing, and strategy groups
• Serve as an expert on broadcasting and digital brands, their target audiences, consumer insights, behavior and content consumption
• Assist in the development of audience insights, channel positioning, and advertising effectiveness
• Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
• Present insights to both internal and external stakeholders
• Participate in meetings, offering insights, and share best practices
• Partner with stakeholders in the creation of sales presentations, strategies, and materials

Basic Qualifications

• Strong research and analytical skills, with an ability to identify trends, draw valid conclusions, make insightful recommendations and create dynamic presentations

Additional Qualifications

• Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
• Stay informed of industry news, emerging resources, measures and be a go-to source/resource for Ad Sales
• Be an expert in broad product categories, providing insights and support
• A comfortable and experienced public speaker and presenter
• Background in creating custom presentations using a variety of resources
• Some experience supervising, motivating, mentoring and training a research staff
• Works well both independently and within a group dynamic
• Experience with conducting ad effectiveness research