Multiplatform Planning Coordinator

This is a Full Time Job

Coordinator, Multiplatform Scheduling

Job Description

The Multiplatform Planning Coordinator will be scheduling and coordinating promotional assets to support linear and multiplatform for VERSANT's Sports & Entertainment brands. This person will support the overall owned media planning strategies and help generate brand awareness by ensuring that all priorities are being effectively and efficiently promoted on-air, streaming, on demand, and on other platforms. This person must be skilled in data & analytics, strategy, and planning with the ability to hit hard deadlines, troubleshoot, multitask, and pivot at a moment's notice.

Responsibilities
• Help maximize viewership by strategically planning and scheduling campaigns to maximize reach, frequency, and conversion
• Plan and schedule across platforms according to marketing priorities, understand premiere plans, rollout, and stunt strategies
• Gather, utilize, and interpret data to inform strategy and schedules
• Adjust scheduling as needed when programming or format changes occur, communicating closely with broadcast facilities
• In conjunction with Multiplatform Planning team members, assist in outlining campaign deliverables and commissioning promo content, relaying Multiplatform strategy and communicating closely with Production/Creative teams to ensure timely delivery of assets
• Create all promo campaigns in asset management system, scheduling system, and optimizer system: promo codes, versions, flight dates, lengths, and revisions, ensuring most up to date and accurate data is maintained and swapped as needed
• Communicate asset and trafficking instructions to execute strategy across non-linear platforms
• Collaborate across multiple teams, staying up to date with everchanging priorities in a fast-paced environment, track schedule changes, creative revisions, etc., and update all respective documents and teams as needed
• Communicate closely with counterparts across the Multiplatform Planning team, relaying promo priorities and scheduling nuances
• Provide asset information for cross network support; execute incoming cross network strategy on linear for top VERSANT and external priorities
• Assist with compiling & reconciling on-air schedules for post campaign analysis; pull post-log reports; analyze campaign effectiveness and provide recommendations for future strategy and planning
• Troubleshoot and problem solve, work with all teams to investigate and resolve discrepancies, manage missing assets for scheduling needs
• Keep up to date with entertainment, content, and industry trends
• Facilitate promo changes with Master Control during off hours as needed

Qualifications

Basic Qualifications
• Bachelor's degree in communications, research, data/analytics, film, television or related field
• Excellent computer skills, proficient in Microsoft Outlook, Excel, Powerpoint, Sharepoint
• Familiarity with media metrics (Nielsen, AMRLD & Big data) for planning
• Outstanding attention to detail, organizational skills & communication skills
• Willingness to work nights/weekends with short notice, as needed
• Excellent quality control abilities
• Ability to multitask and adapt to changes in a deadline-driven, fast-paced environment
• Ability to work in multiple timelines concurrently
• Ability to problem solve and find solutions to timely issues
• Self-starter, proactive, resourceful

Desired Characteristics
• Promo Scheduling experience a strong plus
• Data and analytics proficiency a strong plus
• Knowledge of Programming, Streaming, and Content
• Strong interest in promotions, advertising, and television
• Passionate about the sports & entertainment industry, and pop culture

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.