Audience Development & CRM Manager

This is a Full Time Job

Manager, Audience Development & CRM

Job Description

The ideal candidate is both creative and data-obsessed-someone who thrives on ideating, testing, analyzing, and optimizing campaigns in a fast-paced, ever-evolving digital environment. You will drive the strategic evolution of Versant Entertainment's CRM and loyalty programs-owning the full customer lifecycle from onboarding to retention. You'll translate data into action, build impactful journeys, and create thoughtful campaigns that deepen our relationship with every user, ensuring our audiences feel seen, celebrated, and connected to our brands at every touchpoint.

Responsibilities
• Lead the development and execution of a multi-channel CRM strategy to drive retention, increase customer lifetime value, and elevate brand loyalty
• Own the CRM calendar, ensuring campaign and content alignment with brand priorities, show launches, event tentpoles, and editorial moments
• Manage paid campaign planning from end to end-budgeting, audience segmentation, content planning, testing, deployment, and post-campaign analysis
• Design and execute A/B and multivariate testing strategies to continuously optimize for conversion and engagement
• Deliver robust performance reports with actionable insights and recommendations that influence future strategies
• Partner with tech and product teams to integrate tools and solutions that enhance the CRM program (e.g., personalization, predictive modeling, loyalty)
• Collaborate cross-functionally with Editorial, Social, Marketing, and Content Distribution to bring a cohesive message across the full marketing funnel
• Stay ahead of CRM trends, platform updates, and competitive benchmarks to inform best-in-class tactics
• Identify untapped opportunities to engage with our customers during their lifecycle by working cross-functionally with Product, Ad Sales and Marketing

Qualifications
• BA/BS or equivalent experience in Digital Marketing, Journalism, Communications, E-Commerce, Business or similar
• 3 years of CRM, lifecycle marketing, or performance marketing experience, ideally in the entertainment, DTC, or digital publishing space
• Proven ability to lead and scale CRM programs with measurable business impact
• Advanced knowledge of customer segmentation, predictive analytics, and performance tracking tools
• Hands-on experience with ESPs and CRM tools (SailThru, Salesforce) with ability to build or QA logic-based customer journeys
• Experience in managing and optimizing loyalty programs a plus
• Data-driven mindset with strong analytical, reporting, and project management skills
• High attention to detail with the ability to juggle multiple projects, stakeholders, and timelines
• Excellent communicator and collaborative partner with a strong sense of ownership
• Passion for entertainment, fashion, beauty, creativity, and brand storytelling

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.