Franchise Management & Brand Marketing Manager

This is a Full Time Job

The Manager, Franchise Management & Brand Marketing, will play a key role in managing, optimizing, and coordinating cross-functional business unit activities for Universal Pictures properties during the film window. Additionally, they will support the ongoing stewardship of franchise brand value and ensure alignment with long-term strategic goals.

Essential Responsibilities
• Represent the Franchise and Brand Marketing teams in cross-divisional and theatrical marketing meetings, delivering key updates and sharing information with internal and external stakeholders
• Lead the creation and refinement of marketing and sales materials–including presentations, reels, and collateral–used across Global Promotions, Universal Products & Experiences, Home Entertainment, and International TV Distribution
• Collaborate with Franchise Strategy and Worldwide Marketing to manage the acquisition, cataloging, and secure distribution of sales materials and production film assets. Ensure timely, secure delivery via official channels with appropriate safeguards (e.g., watermarks, asset memos, NDAs)
• Oversee the Final Filmmaker and Executive Presentation process, including template development and cross-functional coordination to support departmental needs
• Co-develop and execute original, high-impact ideas for key Symphony priority titles, from concept through launch
• Work closely with Universal Destinations & Experiences to develop new attractions, promotions, and activations that leverage Universal IP across Theme Parks and Live Events
• Support and guide approvals for franchise extensions across the broader IP ecosystem, including Gaming, Theme Parks, Live Entertainment, Streaming, and more

Qualifications

Eligibility Requirements:
• 3 years experience in Film or Entertainment Marketing, with a strong understanding of industry dynamics
• Advanced proficiency in Keynote and Microsoft Office Suite (Word, Excel, PowerPoint) required
• Working knowledge of Adobe Photoshop, with ability to perform basic design tasks

Desired Characteristics
• Bachelor’s degree in Business Administration, Marketing, or a related field
• Creative problem-solving skills under pressure
• Ability to identify and implement organizational best practices
• Strong organizational, interpersonal, and communication skills
• Comfortable working in a fast-paced environment with strong multi-tasking abilities
• Collaborative team player with a proactive mindset
• Excellent written and verbal communication skills
• Strategic thinker with keen attention to detail
• Passionate about film, pop culture, and staying current with industry trend

Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.