Spinnup Country Representative

Full Time Job
Spinnup Country Representative (1-year contract)

Purpose of the role:

We are looking for Spinnup country representative to launch the Spinnup brand in Malaysia and establish a local presence in the independent artist and music industry communities. You will build close relationships with the local Universal Music op-co and their A&R teams. You will establish partnerships with like-minded brands to develop strategic marketing campaigns, and engage with media to amplify any PR activities. We are looking for someone who is highly organised, personable, a creative thinker, an excellent communicator and able to work independently as part of a team spread over the globe.

Key Responsibilities:

Project Management
• Responsible for launching and managing the Spinnup platform in the market.
• Bringing artists onto platform
• Internal PR for the platform - ensuring all internal stake holders understand the platform and presenting artists for potential signing

Local Marketing & PR
• Working closely with Spinnup Central Marketing team to create digital advertising campaigns relevant to the market.
• Grass routes marketing / Spinnup ambassador - establishing the Spinnup brand in the core independent artist community in the market.
• Seeking out and executing local PR opportunities to promote Spinnup brand with guidance from Spinnup Central and Global comms.
• Developing local marketing opportunities with relevant live partners and local brands and artist communities

Marketing & Brand Partnerships
• Work with regional brands teams to establish partnership opportunities for the market and manage brand partnerships secured for Spinnup

Content
• Working collaboratively with other members of the Spinnup Asia regional team to update website and showcase local artists, partnerships and offers
• Working with central team and other members of the Spinnup Asia regional team to localise global content or create local content specific for the market/region

Social Media
• Working collaboratively with Spinnup Asia regional team to manage local social media channels
• Feeding into regional posting schedule with local updates
• Community management

CRM
• Creating local newsletters specific to the market through our CRM system

Budget responsibility
• Working with senior management to agree on how should be allocated

Data Analysis
• Working with central and local teams to monitor and track artists with signing potential via discovery tool

Label/Op-co Relations
• Establish relationships with local op-co’s, labels and A&R teams
• Train A&R’s to use the discovery tool
• Create internal PR messaging to amplify Spinnup within responsible territory
• Act as the link between local op-co and independent artist community

Artist Relations
• Developing the Spinnup brand within independent artist community
• Establish relationships with ambitious artists to bring them onto the platform
• Showcase and present artists for local signing with op-co’s, labels and A&R’s

Desirable Traits:
• A passion for music
• 2 yrs of relevant working experience
• Outgoing creative thinker
• Great understanding of technology, online marketing, and social networking
• Experience in conceptualising and executing marketing campaigns
• Knowledge and passion of multiple musical genres
• Video editing and design skills are a plus
• Strong work ethic and marketing skills required
• Excellent written, communication, and speaking skills
• Experience creating and managing budgets