Manager, Radio, Promotion & Strategy
Universal Music Group
New York, NYThis was removed by the employer on 2/19/2019 8:22:00 AM PST
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Full Time Job
Description
The Manager, Radio Promotion and Strategy, will build and develop relationships with determined radio outlets throughout the US in order to seek and secure airplay and promotional & marketing opportunities. Explore and exploit all avenues in the market region via radio and its related media to enhance the exposure of our artists, and increase revenues for the company.
Job Functions:
• Work with music radio station programmers in a specified region of the US to seek and secure airplay, increased spins, and promotional opportunities for Capitol artist releases. Explore and exploit all avenues in the market region via radio to contribute to the priorities and goals of the department.
• Secure and maintain airplay on radio stations in assigned market.
• Collect, analyze airplay to consumption on all priority projects
• Analyze various data ( Mediabase , Shazaam , Soundscan , MScore , Buzzangle , Swift & More) to identify budding airplay reaction
• Identify, foster, and maintain strong working relationship with radio station programmers in specified region to acquire airplay for artists.
• Maximize airplay and implement creative and innovative promotional opportunities to achieve a record’s greatest chart potential and audience impact.
• Monitor e-mail and voice mail and respond in a timely manner to radio & media personnel as well as national staff inquiries involving artist or song activity in the market.
• Contact stations on a weekly basis.
• Promote new and current singles through radio station contacts and relationship building.
• Implement on air promotions for artists
• Devise promotion plays for region to expose acts outside of radio airplay.
• Act as liaison with stations for local contests and promotions.
• Generate weekly tracking logs.
Skills/Abilities:
• Ability to successfully build and maintain relationships
• Successful negotiation track record
• Strong organization skills
• Creativity a must
• Strong written and verbal communication skills
• Solid management skills
• Ability to travel, which may be required for this position
Experience:
• Vast knowledge of music radio and artists
• 3 years of similar or relevant experience
• Established relationships with radio and related media outlets
• Demonstrated ability to manage and lead a team
• Radio, Promotion, Marketing and/or Sales background a plus
Education:
• College degree or equivalent career experience.
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.