Manager / Associate Director, Global Replay Strategy

This is a Full Time Job

As a division of UMG, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, and more. Founded by brothers and chief executives Monte and Avery Lipman, we are also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others.

How we LEAD:

Republic Records in New York City is hiring a Manager/Associate Director, Global Replay Strategy. This individual will serve as a team member across a diverse roster of artists. As Manager/Associate Director, you will identify Replay opportunities and guide playlisting strategy.

How you'll CREATE:

Relationships/Communications/Marketing
• Communicate and collaborate with artist management, and key label executives at Republic, UMe and UMG to build trusting relationships and showcase your proactive and powerful digital marketing ideas
• Identify and communicate Replay priorities and opportunities across all product and consumption types
• Identify opportunities and guide playlisting strategy with DSPs and content providers.
• Use your relationships to collaborate with social partners (like TikTok, Instagram, Triller, Facebook, Snapchat, YouTube, etc.) to implement exciting new online initiatives to create virality, grow audience & drive engagement for our artists & their music/music-related products
• Work with Marketing Dept. and Production teams to assemble weekly DSP pitches for Replay focus tracks
• Coordinate and work with D2C teams to implement product creation and launches

Content
• Work with management and creative teams to update ads, animated art, and other content initiatives
• Conceive, budget, and effectively execute visual content creation for organic social channels in addition to paid media campaigns with in-house Media Planners/Buyers.
• Develop creative assets where needed (images, video edits, animations, GIFs, etc.)

Reporting/Analytics
• Reporting on key positioning for Replay focus tracks/Artists
• Prepare daily/weekly online marketing summaries and plans
• Streaming, Sales, Marketing event analysis
• Other responsibilities and duties as assigned

Bring your VIBE
• Experience with short form video platforms
• 3-5 years
• Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs. Existing relationships with digital platforms & online partners and brands a plus
• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results
• Not afraid of a challenge or working with big personalities and large teams
• Must be flexible and adaptable; no task is too small
• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize
• Knowledge of standard office programs including Microsoft Word, Excel, PowerPoint and Outlook or the equivalent Mac office programs
• Experience working in the Adobe Creative Suite (Photoshop and Premiere or Final Cut) in addition to mobile editing software for videos, GIFs, and static visuals.
• Experience with digital marketing analytics tools
• Strong leadership skills

Title dependent on experience

Perks Playlist:
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Paid Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:Commercial Services

Salary Range:
$40,510 - $94,472

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.