Global Brand Insight Director
Universal Music Group
Kings Cross, UKThis was removed by the employer on 6/14/2019 3:22:00 PM PST
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Full Time Job
Description
Job title: Global Brand Insight Director
Responsible to: Global Brand Insight Snr Director
Department: Global Insight
Location of work: Kings Cross, London
Main Purpose of Role
This role is responsible for developing strategic direction for brands entering the music space. Its primary focus will be to help offer a consultative approach to music and brand marketing and translate primary insight into actionable strategic and creative direction.
Job Functions:
• Lead the delivery of research (primary & secondary), putting strategic thinking at the heart of the project to inform content and business development and brand strategies.
• Driving active partnership with clients on an ongoing basis, maintaining the highest standards of output and confidently delivering presentations to senior client audiences.
• Leverage primary and secondary data sources to identify market trends and customer insights, and translate these into actionable brand ideas and strategies.
• Engage in compelling business storytelling to ensure insight inspires strategic decision making.
• Develop strategic positioning frameworks in order to best articulate a brands purpose in music.
• Work in highly collaborative & cross-functional team environment.
• Extract insights from complex research, identifying the implications and ideas for brand growth.
• Build thought provoking insight narratives that fuel creative thinking, trend frameworks, immersion sessions and cultural perspectives.
• Identify and author thought leadership pieces to establish UMG’s leadership position in the music and entertainment space.
Person specification
Essential
• Advanced Word, Excel and PowerPoint skills.
• Can analyse a problem from multiple perspectives and reason potential ways forward. Thinks laterally to solve a challenge.
• Ability to develop logical and convincing arguments spanning multiple client sectors.
• Strong presentation skills (preparation and delivery); credibly ‘pitches’ to clients.
• Effective communicator with proven negotiating skills.
• Strong collaborative skills to deliver results for the team.
• Proven effectiveness in project design as well as project leadership; including qualitative and quantitative measurements.
• Ability to facilitate large groups in a workshop environment.
• Sets high standards of self and others; proactive approach to opportunities.
• Experience modeling costs.
• A strategic thinker that is also a “doer.”
• Must be detail, precision-oriented.
Experience
• 5-7 years successful experience in brand or creative strategy insight and analysis. Agency or consultancy background preferable.
• Experience in managing and leveraging a strong / major brand.
• Strong relationship development and the ability to work in a large multi-platform sales organisation.
• Track record of dealing with senior-level marketers and agency clients.
• Experience working with multiple media – media planning background would be useful.
• Project management experience in a relevant environment is essential.
• Proven experience of dealing and influencing senior management across multiple lines of business.
Diversity and Inclusion
Universal Music is an equal opportunities employer. We embrace diversity and are committed to a working environment where no one will be treated less favourably on grounds of their sex, race, disability, sexual orientation, religion, belief or age.
Disclaimer
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.