Director, Youtube Strategy & Optimization, Bilingual
Universal Music GroupMiami Beach, FL
Full Time Job
Director, YouTube Strategy & Optimization, Bilingual (English/Spanish)
How we LEAD:
The Director of YouTube Strategy & Optimization for Universal Music Latin America (UMLA), will be responsible for developing and coordinating global YouTube strategies for Latin Artists with a focus on content and channel optimization. The position will report to the SVP of Business Development and Digital and will be based in Miami Beach, FL.
How you’ll CREATE:
• Develop and create global strategies for Latin artists and releases in YouTube in coordination with repertoire owners and central teams for our LATAM territories.
• Work with labels and repertoire owners to optimize artist channels and content and maximize audience growth.
• Build and manage relationships with YouTube.
• Prepare regular performance analysis of UMG releases and channels along with market and competitor analysis.
• Regularly share best practices across the territories in the Latin region.
• Work on ad-hoc projects with the digital teams based on business evolution and necessities.
Bring your VIBE:
• 5 years of experience with 2 years in managing and optimizing content and channels on YouTube with tangible results.
• YouTube certifications in content ownership, channel growth and Music.
• Experience in digital advertising and audiovisual content production.
• Strong analytical skills and ability to organize and analyze data and draw actionable conclusions.
• Knowledge and understanding of the digital music ecosystem.
• Solid written presentation and communication skills.
• Ability to work in a team and interact with multiple departments globally across the company.
• BA/BS degree required.
• Bilingual English/Spanish fluency required.
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support
• Annual Gym Reimbursement Package
• Pet Insurance, plus much more!
Universal Music Group is an Equal Opportunity Employer.