Director of Physical Product and Marketing

This is a Full Time Job

At UMe, we don't just market music-we steward legacies. If you're passionate about connecting past, present, and future fans to the artists who shaped the culture, we want you on our team.

We are currently seeking a Physical Product & Marketing Director with a minimum of 5 years of experience to lead physical product campaigns for high-impact catalog releases. This is a strategic and collaborative role for a passionate music marketer who understands how to balance reverence for legacy with relevance for today's market. From concept through shelf-and beyond-you'll shape the lifecycle of major physical campaigns across formats and platforms.

How You'll CREATE:
• Lead end-to-end campaign development for physical-forward catalog releases, including deluxe editions, vinyl reissues, box sets, anniversary campaigns, and collector's items.
• Lead cross-functional marketing campaigns across e-commerce, retail marketing, social media, CRM/email, content, and media placements.
• Build strategic release plans that balance physical retail, direct-to-consumer sales, and limited-edition activations with broader digital support that blend reverence for legacy with modern storytelling, discovery tools, and fan engagement strategies.
• Develop go-to-market strategies that elevate physical releases as cultural touchpoints.
• Collaborate closely with A&R, creative, production, commerce, and D2C teams to ensure timely, coordinated execution.
• Work directly with artist estates, managers, and stakeholders to preserve brand integrity while maximizing reach and impact.
• Partner with e-commerce commercial teams to optimize product visibility, sell-through and exclusive D2C experiences for limited drops.
• Drive storytelling through packaging, marketing copy, liner notes, creative content, and campaign narratives that elevate legacy.
• Analyze physical sales, CRM insights, fan demand, and market trends to refine rollout strategies and product development.
• Manage campaign budgets, project timelines, and cross-functional communication from pre-sale to post-launch.
• Support long-lead product development schedules and coordinate creative approvals, production deadlines, and release dates.
• Contribute to the long-term growth of catalog artists by positioning physical products as part of multi-year brand and fan development strategies.
• Manage project timelines, budgets, and cross-functional communication from concept to post-release.
• Ensure every release reflects the cultural significance and their creative legacy, while keeping execution focused, effective, and fan-first.

Bring Your VIBE:
• 5+ years of experience in music marketing, product management, or physical media strategy.
• Deep understanding of vinyl culture, physical formats, collector mindsets, and D2C best practices.
• Experience working on heritage or catalog artist campaigns.
• Proven success in coordinating product lifecycles, physical/digital timelines, and cross-team execution.
• Excellent organizational and communication skills with an eye for creative and packaging detail.
• Strong understanding of CRM, e-commerce platforms, and retail landscapes.
• Highly collaborative team player with a deep love of music history and product storytelling.
• Innovative thinker who brings fresh ideas to timeless music.
• Ability to manage multiple campaigns at once in a fast-paced, deadline-driven environment.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.