Director of Advertising Strategy

This is a Full Time Job

Director, Advertising Strategy (IGA)

We are seeking an experienced Director, Advertising Strategy to support Interscope Records' paid media initiatives for frontline and catalog repertoire. This is a permanent, full-time position. The ideal candidate for this position is passionate about the ever-changing advertising landscape and about MUSIC! They have experience overseeing strategy and execution across digital media channels, including paid search, social, programmatic, display, video, mobile and are confident leading goal-oriented, full-funnel strategies that drive measurable results. They excel at managing multiple high-priority campaigns, building high trust relationships with internal and external stakeholders, and maintaining structure, organization, and accountability in a fast-paced environment. A natural storyteller, the Director of Advertising Strategy can distill complex data into clear, actionable insights with clarify and confidence for both marketing and executive audiences.

How you'll CREATE:
• Partner with Interscope leadership, digital project managers, and paid media teams to lead full-funnel campaign planning, execution, and optimizations across artist and label priorities.
• Serve as the main point of contact between the central media team, Interscope marketing team, and artist management to ensure seamless communication and alignment.
• Represent paid media strategy and results in executive level and cross-functional meetings, framing presentations around goals, learnings, and growth opportunities.
• Track performance across campaigns, providing proactive recommendations to optimize for fan engagement, revenue growth, audience acquisition goals.
• Partner with CRM embeds to coordinate always-on fan acquisition and first-party audience segmentation strategy.
• Manage both hard dollar and gratis media budgets, tracking spend, pacing, testing, and optimization opportunities.
• Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
• Research emerging platforms, trends, and innovations to inform future media planning strategies.
• Collaborate with creative and content teams to ensure campaign assets align with platform best practices.

Bring your VIBE:
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
• 5+ years' experience leading digital advertising strategy - preferably within entertainment, e-commerce, or agency environments. 10+ years industry experience.
• Highly organized, detail-oriented, and able to adapt quickly in a dynamic, fast-paced environment.
• Exceptional written and verbal communication skills; comfortable presenting to senior leadership and external partners.
• Hands on experience with major digital ad platforms including Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
• Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
• Proficiency in Keynote, Word, Excel and PowerPoint with ability to build visual-first presentations and performance summaries for executive audiences.
• Familiarity with tools such as DoubleClick, Google Analytics, Domo, Looker, and Linkfire
• Experience driving eCommerce revenue growth and lead generation through paid media.
• Passionate music fan

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.