Digital Operations Specialist - Youtube

This is a Full Time Job

Digital Operations Specialist - YouTube (1-year contract)

Description

We are in search of a Digital Operations Specialist - YouTube to be based in Kuala Lumpur.
This is a 1-year contract role.

Role Summary (if needed);

This role helps to shape and execute a channel strategy for our Universal Music Malaysia (UMMY). The candidate should be a seasoned YouTube professional with a track record of launching and optimizing a network of channels. A strong understanding of the YouTube ecosystem, a passion for music and an insatiable curiosity about the consumer and their video consumption will be key to success in this position. This person will work cross-functionally with all departments to pilot new channel development, while managing existing the channels under UMMY.

About this role;
• Manage content strategy, video optimization and viewership growth for UMMY existing and newly created YouTube channels. Work with internal and external stakeholders to spearhead YouTube channel rollout, including determining content proposition, programming strategy, legal clearances, branding and video optimization.
• Actively manage UMMY existing YouTube channels, subscribers and audiences. Management includes channel branding, programming, optimization (eg. Titles, tags, descriptions, annotations, etc) and reporting strategies.
• Develop data-driven recommendations for UMMY activation on YouTube, with the goal of driving content engagement, brand awareness and monetization of content.
• Work with Analytics team to derive insights from YouTube Analytics, Google Analytics, as well as and other social platforms, to drive viewership and engagement. Lead creation of recurring reporting on impact of rollout and optimization efforts against newly established benchmarks for success.
• Work cross divisionally to ensure all UMMY music and enhanced content is flowing through YouTube s CMS and is effectively tagged to enable CTR and engagement.
• Collaborate with international territories to share best practices around YouTube channel execution and audience insights.
• Work across the studio to ensure UMMY YouTube efforts can be leveraged by other teams for consumer insights, data collection, programmatic buying and general commercialization of content.
• Desirable Traits:
• YouTube Certified: Audience Growth credentials strongly preferred.
• Expert level understanding of YouTube (YouTube Certified credentials strongly preferred), native video platforms and social ecosystems.
• Experience with multi-platform content release strategy and best-practices across platforms.
• Experience with short and long form video monetization/distribution strategies including EST, TVOD, AVOD and SVOD.
• Extensive experience working within the YouTube CMS and with YouTube/ Google analytics.
• In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).
• Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).
• Ability to keep up with ever changing YouTube eco-system and new features (e.g. Community tab).
• Cross-platform, video SEO expect (e.g. Best practices for titles, descriptions, tags and thumbnails).
• Deep knowledge how to engage with fan (video-based) communities through Facebook, Twitter, Pintrest, Vine, Instagram, Snapchat.
• Knowledge of entertainment industry, specifically digital distribution landscape.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.