Digital Media Planner
Universal Music Group
Kings Cross, UKThis was removed by the employer on 8/4/2020 5:21:00 AM PST
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Full Time Job
Description
Job title: Digital Media Planner
Responsible to: Digital Strategy Director
Department: FUSED
Location of work: 4 Pancras Square, Kings Cross
The A Side: A Day in The Life
Universal Music Group is looking for a candidate who is ready to take their labels’ digital media campaigns into the future by promoting their artists and compilations using biddable media. The ideal candidate should have a desire to be immersed in digital media buying technologies, best practice in marketing strategy as well as the labels’ artists. They should be able to understand and communicate how data can be leveraged to affect strategy, planning and media buying and be excited about driving campaign results.
The B Side: Skills & Experience
Be Collaborative
• Supporting UMG labels in planning digital media campaigns including programmatic display, mobile, video and influencer networks
• Developing and fostering strong relationships with publishers and media partners, with the goal of negotiating best in market rates, new creative and tech opportunities for our artist campaigns, encouraging innovation and smart tactical thinking
• Working closely with the labels’ marketing teams and media buyers, and regularly reporting to the Strategic Director on opportunities across UMG
Be Financial
• Managing media budgets, drafting and revising media schedules, along with accompanying rationale
• Deliver reporting back to labels on a macro and micro level for digital media spend
Be Consistent
• Ensuring campaigns are created and implemented to best achieve campaign performance and media efficiency goals in a timely fashion
• Support label marketing and promotion teams with timely, regular campaign updates, recommendations and strategic thought on optimising campaign performance
• Be quick to act on ad hoc, short term requests – thinking smart and acting fast where required
Be Strategic
• Take into consideration all facets of a campaign and how this interacts with the various departments within the label and the wider UMG business (including The Square, Globe, Data science, retail) to form a strategic view of a campaign
• Using insights from a range of sources, both internal and external, to build a case for campaign strategy
• Preparing analysis and insight to accompany reports provided to the labels on campaign performance
• Support broader Fused initiatives and learnings in order to upskill and improve marketing performance across the labels
Be Informed
• Staying apprised of new opportunities across the media landscape in order to engage and reach labels’ target audiences
• Maintaining up to date knowledge of innovation in ad platforms and formats and sharing this information with the labels & wider UMG team
• Upskilling label teams on case studies, measurement and campaign learnings across the UMG business and beyond
Person Specification
• A proven track record working within digital media ideally within the entertainment / youth sector, with specific programmatic experience preferred
• Experience of planning and reporting across a range of digital media channels
• A solid understanding of the digital media ecosystem and technology, including exchanges, networks, social media platforms, media owners and adtech
• An appreciation of how digital fits in the overall marketing/media strategy
• Proficiency in using digital research tools such as comScore / Nielsen and social listening / affinity tools
• Proficiency in Microsoft Excel and PowerPoint
• Strong communication, project management, time management and analytical skills
• Experience of managing multiple campaigns in a fast-paced, entrepreneurial environment
• Ability to think creatively and strategically and identify and resolve problems within the available platforms
Bonus Tracks: Your Benefits
• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan available
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.