Digital Marketing Coordinator, Bilingual
Universal Music Group
Miami Beach, FLThis was removed by the employer on 10/22/2020 11:22:00 AM PST
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Full Time Job
Digital Marketing Coordinator, Bilingual (English/Spanish) - Temp to Hire
Description
As the Digital Marketing Coordinator your primary responsibility will be to work with and support the team members within the Digital Marketing Department (Digital Marketing Project Managers, Social/CRM Manager, and Department Head) across projects and initiatives within catalogue and new releases.
How you’ll CREATE:
• Communicate and work collaboratively across label departments including Sales, Marketing, Product Development, Finance, and Production
• Manage invoices and budget communication internally as well as vendor communication
• Coordinate and submit T&E for department needs on occasion
• Schedule and publish digital & social content across owned media and controlled social channels including Wordpress/Drupal CMS, Facebook, Twitter, Instagram, YouTube, Flipgram and others when needed. In event driven instances, execute in live-time
• Manage automated submissions across partners and follow through on details needed within portal processes: Vevo Submit, Facebook Media Partner Support, UMG’s internal Globe (conference rooms, etc.), among others
• Create trackable, affiliate links for multi-tiered campaigns and initiatives and monitor performance
• Develop creative assets where needed (images, videos, gifs, pull B2B label/artist assets)
• Contribute ideas and participate in brainstorms and throughout campaign planning – keep abreast of existing and emerging media and marketing trends
• Pull and evaluate consumer data aligned as needed on campaigns and for monthly reports
• UI/UX testing prior to development launches
• Liaise with central teams and third party developers around Google Analytics scripts and needs across owned media and upcoming development projects
• Track catalog anniversary & event calendar to ensure socials are aligned
• Coordinate digital promo/sweepstakes logistics
• Other responsibilities and duties as assigned
Bring Your VIBE:
• Excellent written and verbal communication skills
• Strong coordination and organizational skills
• Aptitude for communicating and engaging on various platforms
• Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize
• Highly adaptive to change
• Consistently meet deadlines
• Creative, self-starter with exceptional follow-up skills
• Passion for music, emerging media, and innovation
• Content editing a plus (image, video, content – Photoshop, Final Cut)
• Ability to learn new software and analytics programs as necessary