Digital Content Creator
Universal Music Group
New York, NYThis was removed by the employer on 10/28/2022 10:57:00 AM PST
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Full Time Job
Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Def Jam began as a maverick independent label inspired by downtown New York City's vibrant street culture and the emerging sound of hip-hop, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and the inimitable Kanye West. Now in its fourth decade, Def Jam's music and lifestyle has grown into a global brand – synonymous with creativity, quality, and authenticity – encompassing a diverse roster of marquee and emerging stars like West, Justin Bieber, Alessia Cara, Logic, Pusha T, Jadakiss, Vince Staples, Jeremih, Big Sean, YG, 2 Chainz, Dave East, and Jhene Aiko, among others. Today, Def Jam has reaffirmed its passion for and commitment to hip-hop culture and has expanded its global brand reach to become the most-followed major label on all major social media platforms.
We're looking for a dynamic creative superstar eager to join the best label on the planet. The ideal candidate is passionate about Internet trends, technology, and multimedia content with a creative flair. Doesn't just look outside the box but wants to create the next evolution of the digital landscape in music. This person will be leveraging their experiences to drive creative ideations on both a digital and social media platform for our artists. You'll help define and execute strategy while producing content yourself. You will also discover, recruit, and manage external creative suppliers working in all disciplines of digital media.
How you'll CREATE:
• Develop snackable visual content, GIF's, memes, animated artwork, short-form videos and dynamic media assets.
• Work with our marketing & digital marketing team to create shareable content that excites fans and sets our artists apart in an increasingly crowded marketplace.
• Analyze KPI's to ensure the success of each channel content strategy across multiple campaigns.
• Manage and create artist-driven strategies with an eye to the future and to keep pushing the boundaries of digital creation.
• Engage with a wider creative community to help leverage leading-edge creative content strategies for global superstar music artists.
• Collaborate in developing social campaigns for music artists across various genres, channels and platforms.
• Utilize popular trends and Internet memes; incorporate them into digital campaigns, make recommendations on new channels and strategies to incorporate them
• Conceptualize and coordinate NFT asset creation with our partner exchanges.
Bring your VIBE:
• 2-5 years of developing cutting edge digital content - Final Cut, Photoshop, InDesign
• Experience with creating or managing social channels; social campaigns, supporting digital marketing
• Knowledge of online social performance analytics with ability to make creative decisions based on this data.
• Excellent verbal and written communication skills
• Ability to manage multiple projects simultaneously and work autonomously in a fast-paced, high-growth environment
• Passion for creative work
• A love of music
Perks Playlist:
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matching
• Flexible Paid Time Off plus Paid Holidays, 2 week ''Winter Break'' & Wellness Fridays (year-round)
• Medical, Dental and Vision Insurance
• Student Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service)
• Robust Employee Assistance Program (for you and your loved ones
• Annual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment Reimbursements
Universal Music Group is an Equal Opportunity Employer
All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.