Audience Development Manager
Universal Music Group
Santa Monica, CAThis was removed by the employer on 12/5/2019 6:22:00 AM PST
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Full Time Job
Description
How we LEAD:
We are looking for an Audience Development Manager who will manage the development, implementation, and optimization of the audience growth strategy for Universal Music Group’s Nashville-based labels and artists. The ideal person for this position is analytical, marketing and data-savvy, creative, communicative, and a music-consumer mindset.
This person is primarily responsible for the design and optimization of best-in-class audience development programs, including automation and personalization of direct-to-fan experiences; ensuring that the Nashville-based UMG labels and artists deliver the right message, in the right channel, to the right fan, at the right time.
How you’ll CREATE:
• Leverage audience insights and data to develop best-in-class audience acquisition and engagement programs that are multi-channel, personalized and automated.
• Develop customer segmentation and promotional strategies to ensure optimum customer experience is balanced alongside meeting campaign and strategic goals.
• Execute & optimize multi-channel marketing strategies supporting artist releases, tours, videos, eCommerce and other campaigns enabling “always-on” communications (including re-engagement, lifecycle and retention campaigns)
• Work with labels to manage the fan communication workflow including the development of the campaign content calendar, assets gathering, obtaining approvals for proper campaign execution and quality assurance.
• Provide thought leadership and act as the trusted and knowledgeable music audience expert embedded in the label.
• Create and deliver high-quality targeted and personalized messages and offers to audience segments leveraging transactional and behavioral data through key channels including email, mobile, social bots, etc.
• Collaborate with various teams (technical, legal, marketing, product) to enhance tools, data, and practices that improve quality and/or effectiveness of audience development programs
• Build online acquisition programs for email, sweepstakes, in-venue, and misc digital campaigns
• Ensure all direct-messaging campaigns comply with current industry best practices, as well as, staying abreast of data privacy regulations.
• Deliver regular and frequent analysis of audience development efforts, while making actionable recommendations for improvement and implementing them.
Bring your VIBE:
• 5 years of experience in CRM, audience development, digital marketing, or related roles
• Working knowledge of CDP, CRM platforms; Dotdigital, Lytics, and Return Path a plus
• Experience managing complex CRM/messaging programs across different brands/audiences, CRM agency experience a plus
• Comfortable with interpreting data and handling large consumer data sets
• Proven ability in synthesizing and interpreting data and customer insights and transform into successful marketing strategies and programs
• Superior communication skills (verbal and written)
• Multi-tasker; able to track and self-project manage competing priorities while meeting with extremely tight deadlines
• Superior problem-solving skills and attention to detail
• Expertise in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign)
• Working knowledge of data privacy regulations such as COPPA and GDPR
• A proven data-driven, creative, strategic thinker who knows how to grow a business by employing marketing and site strategies that improve customer loyalty, engagement, and conversion
• They also have hands-on experience working collaboratively across teams in a fast-paced and demanding environment
Perks Playlist:
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support
• Annual Gym Reimbursement Package
• Pet Insurance, plus much more!
Universal Music Group is an Equal Opportunity Employer.