CRM Specialist
Universal Music Group
Toronto, ONThis was removed by the employer on 4/11/2018 9:22:00 AM PST
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Full Time Job
Description
Universal Music Canada is seeking a CRM Specialist to build a best of breed direct-to-fan acquisition and communications capability worthy of the world’s leading music content company. A successful candidate will be a results-driven CRM expert, who can not only hit the ground running with high-growth strategies, but also is willing to roll their sleeves up and support the build out of underlying capabilities and operationalize short-term tests and campaigns.
As the CRM specialist you will serve as the voice of the music ‘super-fan’ within the organization and take a ‘fan first’ mindset in developing communications, targeting consumers, data profiling and CRM so that fans receive relevant communications with news, video and audio content, information.
RESPONSIBILITIES:
• Execute multi-channel marketing strategies for UMC and for our Brands & Artists.
• Design, build and maintain email templates utilizing HTML & CSS and ensure all communications are optimized for multiple platforms
• Work with the marketing team to manage digital CRM campaigns including development of lifecycle email campaigns, content creation, and obtaining approvals on email communications
• Drive A/B testing on multi-channel campaigns to help better understand consumer behavior and needs
• Contribute and help brainstorm ideas to continue to develop the fan relationship and its long term value to the organization across all channels
• Ensure all CRM campaigns comply with current best practices in the industry as well as with the organization’s established data privacy regulations
• Responsible for daily monitoring, optimization and ROI across all direct channels, customer KPIs and programs and uses those insights to define and conceptualize areas for improvement across all marketing channels
REQUIRED SKILLS:
• Must have a strong business acumen and ability to convince others of business value.
• Intermediate knowledge of Salesforce Marketing Cloud or similar broadcast tools
• Strong understanding of database concepts and segmentation
• Intermediate knowledge of HTML and CSS
• Intermediate knowledge of Adobe Suite
• Knowledge of industry-standard CRM practices and compliances (e.g. CASL, COPPA, EU Safe Harbour, CAN-SPAM, etc.)
• Strong analytical abilities and passion for leverage data and analytics in a marketing capacity.
• Deep love of music, pop culture and understanding of the “fan” mentality and digital experiences.
OTHER:
For all interested candidates, please state your salary expectation in your cover letter.
DEADLINE: Monday, March 19, 2018
Universal Music Group is an Equal Opportunity Employer.
Universal Music Canada welcomes and encourages applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process.