Coordinator, Audience Growth

Full Time Job
UMe is presently seeking a Coordinator, Audience Growth in the company's Santa Monica, CA location reporting to the VP of Marketing/Audience Growth. The foundations of the Audience Growth team include Insights, Community Engagement, Strategy, and Data Collection. Core functions involve supporting the Audience Growth team's marketing efforts in the creation and implementation of digital campaigns to increase fan engagement, developing our owned audiences across platforms, working with external partners to secure their support, and executing innovative digital marketing strategies.

How you'll CREATE:
• Work closely with the Audience Growth leads to support them in the execution and implementation of digital marketing campaigns and strategic audience development strategies (increasing lean forward listeners, monthly listeners, subscribers, international consumption growth, etc)
• Assist in project execution by leading on the building of the campaign focused initiatives and tools– i.e. listening parties, lens creation, social assets, social calendar development
• Oversee and execute maintenance of the UMG Catalog website & select artist websites
• Assist in setting up meeting invites and taking thorough notes to distribute after key meetings
• Assist in playlist pitching for Snapchat and TikTok & tracking the updates to these playlists
• Understanding and interest of general digital marketing data points from social media, CRM, and digital advertising
• Creative and proactive in bringing progressive digital marketing campaigns and inspiring ideas to the team
• Be a trusted team member and understand how collaborate with the broader Audience Growth team, and other teams at UMe including Marketing, International, Content Marketing, Commercial, Radio, Production, A&R and International

Bring your VIBE:
• 1-2 years of experience in marketing, communications, creative agency, or similar fields. Bachelor's preferred
• Experience in digital marketing, ideally in music and/or entertainment. Global experience a plus.
• Understanding of the technology and marketplace powering today and tomorrow's music industry
• Knowledge of advertising, CRM, fan engagement and analytics and curiosity and openness to learn
• Proven ability to communicate and be a trusted team member
• Excitement and understanding of new digital trends, memes, and platforms
• Strong grasp of collaboration and asset management tools
• An unquenchable thirst for innovation, experimentation and reinvention
• Passion for bringing music to the world in innovative ways
• Ability to handle multiple projects and operate effectively in a high-pressured environment

Perks Playlist:
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Paid Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:Marketing, Streaming & Digital Media

Salary Range:
$33,700 -51,590

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.