Associate Director, Publicity

This is a Full Time Job

Associate Director, Publicity, Bilingual (English/Spanish)

Universal Music Latin Entertainment (UMLE) is the world's leading Latin entertainment company with operations in the United States and Mexico. The company is home to some of the most prolific names in Latin music, including Juanes, Alejandro Fernandez, Marco Antonio Solís, Los Tigres del Norte, Don Omar, Luis Fonsi, Juan Gabriel, Gloria Trevi, Café Tacvba, Belanova and Juan Magan, amongst many others. UMLE's labels include Universal Music Latino, Machete Music, Capitol Latin, Fonovisa, Disa, Universal Music Mexico and GTS, the company's artist management and booking division.

How we LEAD:

The Director, Publicity is responsible for the set-up, implementation, and follow-through of media (TV, Press, and digital Regional Mexican Outlets) plans for a specified artist. The person will be the primary Fonovisa Disa contact for those labels and artist groups as it relates to dissemination of information to and relationship with the TRADITIONAL MEDIA and DIGITAL MEDIA about the appearances and everything related to the artists on hand. It will coordinate with the different public relations representatives throughout the US, as well as the constant search for opportunities for Regional Mexican Music on new platforms.

How you'll CREATE:
• Develop and execute public relations strategies and campaigns for single and album releases for Fonovisa/ Disa
• Organizing both virtual and in person press junkets and press conferences.
• Prepare press materials and effective pitches on a weekly basis.
• Establish and maintain relationships with members of the media, industry tastemakers, artists and artists management teams.
• Prepare video premieres and reviews with notable media outlets.
• Lead the digital promotional strategy that focuses on collaborating with digital media outlets and content creators to create unique material that will boost publicity.
• Represent artists at red carpet events, award shows and interview appearances both domestic and internationally.
• Distribute media alerts, press releases and artist assets to broadcast, print and online media.
• Collaboratively plan and manage special events including press junkets and album release parties.
• Frequently maintain and expand the publicity contact database.
• Mail promotional items to media, digital and streaming partners
• Create weekly press recaps.
• Research, clip, and circulate relevant press hits to the team and management.
• Keep up with relevant industry/entertainment news.
• Field incoming press calls and handle accordingly
• Field incoming media requests via phone, mail, and e-mail
• Submit music videos to media partners for consideration in award shows.
• Update Ratings of important award shows

Bring your VIBE:
• BA degree in communications, marketing, or related field.
• Fluent in Spanish and English; speak read and write
• Excellent written, presentation and communication skills
• Ability to relate and create a relationship with key media people including producers, executives, anchors, reporters, and media personalities.
• Excellent organizational skills
• Ability to manage, prioritize and multi-task.
• Experience dealing with TV, other media personalities and media influencers.
• Strength in creativity and efficient use of resources
• Able to follow up in an excellent manner.
• Ability to manage multiple projects and people. people.
• 8+ years of entertainment music business experience at the senior level in publicity and communications.
• Experience with Regional Mexican Music

Perks Playlist:
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Paid Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

Job Category:Public Relations, Communications, Publicity & Artist Relations