Associate Digital Marketing Manager
Universal Music Group
Toronto, ONThis was removed by the employer on 5/25/2021 10:22:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the Music Category
Search for Associate Digital Marketing Manager jobs in Toronto-ON
Search all Associate Digital Marketing Manager postings
Full Time Job
Description
Universal Music Canada is seeking an experienced Digital Marketing Manager to join our Digital Marketing team. This role will manage a roster of UMC’s artists and work alongside of the marketing manager in the creation and execution of digital marketing and promotional plans while managing a select roster of digital accounts. Prime candidates have knowledge and experience working with all digital technologies and platforms, can effectively communicate with artists, artist management teams, internal teams & executives at UMC, digital partners, and are comfortable working in a fast-paced, collaborative, team environment.
RESPONSIBILITIES:
• Define, plan, and execute digital marketing campaigns for a roster of artists.
• Manage label partner relationships with key digital accounts and be the subject matter expert for all opportunities, processes, limitations and policies related to that account
• Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies
• Partner with internal departments (marketing, programming, production, press, research and program enterprises) to execute effective interactive strategies.
• Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
• Drive social media growth for all artists through increased engagement, activity, and relevant content posts
• Develop targeted strategies for artists’ video channels in collaboration with the video strategy manager
• Actively participate in team meetings, discussions, and planning activities
• Measure and analyze overall campaign performance and provide insights and key learnings to other departments.
• Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc.
• potential challenges with each platform (ie Tik Tok, Instagram, YouTube, Triller etc)
• Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement
• Report weekly to senior staff and managers, providing actionable insights and campaign updates
REQUIRED SKILLS:
• Deep knowledge of the Hip Hop and R&B genres and emerging talent within the respective scenes. You know the media, the tastemakers & influencers, the brands, the playlists, the online communities and all the places in the digital space where fans of the genres discover new artists and talent.
• Strong coordination and organizational skills
• A skilled presenter, you can hold the attention of a large group of people and can clearly convey the subject matter in a concise and memorable way
• Deep knowledge of the analytics available on all social platforms and the ability to pull actionable insights out of the data
• Aptitude for communicating and engaging on various platforms
• Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize
• Highly adaptive to change
• Consistently meet deadlines
• Creative, self-starter with exceptional follow-up skills
• Content editing a plus (image, video, content – Photoshop, Final Cut)
• Ability to learn new software and analytics programs as necessary
• Proactive approach to work, constantly seeking improvement in all areas
• French bilingual is an asset