Sales Manager, Advertising & Promotions

This is a Full Time Job

TIFF - THE MARKET

We are currently hiring for the position of:

MANAGER, ADVERTISING & PROMOTION SALES

Reporting to the Senior Manager, Market Sales, the Manager, Advertising & Promotions leads the strategy, development, and execution of high-impact advertising and promotional campaigns for TIFF: The Market. This role is responsible for driving revenue growth, managing key client relationships, and delivering best-in-class brand activations across festival venues, including the Metro Toronto Convention Centre (MTCC) and TIFF Lightbox.

The Manager plays a critical role in shaping the commercial advertising offering, building strategic partnerships, and achieving an annual revenue target of approximately $700,000. Working cross-functionally with sales, marketing, and production teams, this role ensures seamless campaign execution while enhancing the overall partner experience.

RESPONSIBILITIES:

Advertising & Promotions Strategy & Execution
• Lead the development and execution of integrated advertising and promotional strategies aligned with Market objectives
• Design innovative, customized activation concepts that deliver measurable value for partners
• Oversee end-to-end execution of campaigns, ensuring alignment with brand standards and operational excellence
• Identify new advertising inventory opportunities across Market venues and platforms

Sales & Revenue Growth
• Own and drive advertising and promotions revenue targets
• Proactively identify, develop, and close new business opportunities across studios, agencies, film commissions, and industry stakeholders
• Lead upselling and cross-selling initiatives across Market assets, including MTCC and TIFF Lightbox
• Maintain and actively manage a robust sales pipeline, forecasting revenue performance and mitigating risks
• Support exhibition sales through prospect research, outreach, proposal development, and pitching

Client & Partnership Management
• Serve as the primary relationship lead for key advertising partners and sponsors
• Build and maintain long-term strategic partnerships to drive repeat business and revenue growth
• Lead contract negotiations, ensuring alignment on deliverables, timelines, and commercial terms
• Provide high-touch client service, ensuring partner satisfaction and successful campaign outcomes

Operations & Campaign Delivery
• Oversee campaign timelines, deliverables, and execution across all advertising and promotional activations
• Ensure accuracy and consistency across proposals, contracts, and partner communications
• Collaborate with production and operations teams to ensure seamless delivery on-site
• Manage invoicing, payment tracking, and financial reconciliation for assigned accounts

Cross-Functional Leadership
• Work closely with internal teams (sales, marketing, programming, production, and operations) to align on strategy and execution
• Act as a key liaison between commercial partners and internal stakeholders
• Provide guidance and mentorship to coordinators or junior team members (if applicable)

Reporting & Insights
• Track and analyze revenue performance, campaign effectiveness, and client ROI
• Prepare post-event reports with actionable insights, client feedback, and recommendations for future growth
• Contribute to the overall Market commercial strategy through data-driven insights

On-Site Event Leadership
• Lead on-site execution of advertising and promotional activations during the Festival Market
• Ensure operational readiness across venues in collaboration with production teams
• Act as an escalation point for client issues, ensuring timely resolution and partner satisfaction
• Job Grade: 3

TARGET CONTRACT DATES:
• May - September 27th, 2026

WORK LOCATION:
• Office Location: 350 King Street West, Toronto, ON M5V 3X5
• Weekly in-office requirements:
• Minimum 2 days (November to April)
• Minimum 3 days (May to October)
• Festival Office Requirements: Full Time during Festival

MINIMUM REQUIREMENTS:
• Bachelor’s degree in Business, Marketing, Communications, Film Studies, Event Management, or a related field (or equivalent experience)
• 4–7 years of experience in sales, account management, media sales, film sales, or event-based revenue roles
• Proven track record of achieving revenue targets in a fast-paced, client-driven environment
• Experience working in film markets, festivals, entertainment sales, or similar B2B environments is strongly preferred
• Experience managing scheduling, inventory, or high-volume booking systems is an asset
• Strong sales and negotiation skills with the ability to close high-value deals
• Deep understanding of client strategy, audience behaviour, and market dynamics
• Strong organizational and scheduling skills with attention to detail
• Ability to manage multiple priorities in a time-sensitive, high-pressure environment
• Excellent communication and relationship management skills with senior industry stakeholders
• Strong problem-solving skills and ability to make real-time decisions confidently
• Proficiency with CRM systems and scheduling or booking platforms
• Strong Excel/data analysis skills for tracking revenue, forecasting, and performance analysis
• Experience with screening, media delivery, or content management systems is an asset
• Onsite presence required during event execution
• Ability to respond quickly and effectively in live operational environments

VACANCY:
• This job posting is for an existing vacancy

HOW TO SUBMIT & APPLICATION DEADLINE:
• All applications must be submitted online through TIFF’s Career Centre.
• Please upload your cover letter and resumé as PDF(s), before the deadline of Monday May 25th, 2026.

CLOSING:

We thank everyone who applies for their interest, but only candidates selected for an interview are contacted.

Candidates must be legally able to work in Canada at this time. TIFF regrets that it is unable to sponsor employment Visas; however, TIFF considers and welcomes individuals on time-limited Visa status for this position. For consideration to those on time-limited Visa status, your Visa must allow you to complete the full contract.

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