Director, Digital Strategy

This is a Full Time Job

DESCRIPTION:

TIFF : THE MARKET
Permanent
Full-time

TIFF - THE MARKET

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission: To transform the way people see the world, through film.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity, and fairness by removing physical, social, and economic barriers to participation.

We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it’s unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.

We are currently hiring for the position of:

DIRECTOR DIGITAL - TIFF : THE MARKET

The Director, Market Digital is a senior-level role responsible for day-to-day and long-term management of the overall digital strategy, inclusive of platforms, systems, and software needed to achieve the Market's operational, programming, and sales goals.

The incumbent will oversee the Market’s digital infrastructure to optimize the professional attendee’s experience leading up to and during the Market, as well as support the development, outsourcing, and high-level maintenance of tools that support programming and revenue generation.

The TIFF Market is expanding beyond traditional Film and TV to include all screen formats, such as augmented reality, AI-generated content, and more. This role will play a key part in the development and implementation of digital infrastructure that will allow screen professionals to continue business year-round. The digital resources, networking tools, and success reporting mechanisms will support ongoing business engagement.

RESPONSIBILITIES:

Digital Strategy and Implementation
• Work closely with the VP - Digital Transformation and oversee the work delivered by the Digital Consultancies to successfully lead the execution of the digital strategy for the Market.
• Oversee all Market-related digital platforms, software systems, and digital management tools, ensuring seamless functionality and user experience - both internally and for audiences/attendees.
• Collaborate closely with external consultancies on the Digital and Technological front to support and inform the Digital strategy for the Market.
• Act as a key advisor to VP - Digital Transformation/ Market Executive Leadership providing actionable insights on digital trends and opportunities.
• Execute and enhance digital transformation initiatives, integrating new tools and technologies to improve efficiency and user engagement.
• The Digital lead should work closely with the Executive Leadership Market to make sure digital experiences complement the in-person event, and to integrate digital elements smoothly into the event planning process.

Platform and System Management
• Oversee the Market’s digital systems, including software platforms, technology and management systems, and data analytics tools, ensuring optimal performance and scalability.
• Support and manage the integration of new technologies, including automation, data analytics, and AI tools, to improve digital operations and audience engagement.
• Collaborate with the broader Tech, Information and Systems team and external vendors to troubleshoot and resolve technical issues, ensuring minimal disruptions to digital workflows.

Analytics, Reporting, and Research
• Supervise all digital analytics and reporting efforts, including weekly performance tracking and post-event evaluations to measure effectiveness and ROI.
• Develop benchmarks and KPIs for digital success, implementing improvements based on data insights and audience feedback.
• Conduct ma