Lifecycle Marketing Lead

This is a Full Time Job

Lifecycle Marketing Lead (Disney Entertainment)

As a Lifecycle Marketing Lead for Disney Entertainment, you will develop and execute sophisticated lifecycle marketing strategies that drive subscriber engagement, retention, and long-term value across Disney+ and Hulu. You will own complex customer marketing programs spanning email, push, and in-product channels while leveraging data, personalization, and experimentation to optimize performance. Working across product, engineering, creative, legal, operations, and marketing teams, you will influence campaign strategy and lead high-impact initiatives. This role reports to the Sr. Manager, Lifecycle Marketing.

Responsibilities
• Partner with product and operations teams to prioritize and develop personalization capabilities that support engagement marketing initiatives.
• Develop and execute lifecycle marketing programs across email, push, and in-product messaging channels.
• Lead cross-functional collaboration with creative, legal, product, engineering, data, and business stakeholders.
• Develop audience segmentation strategies to deliver relevant and personalized subscriber experiences.
• Design and manage testing roadmaps, including A/B testing frameworks and performance measurement.
• Analyze campaign results, customer insights, and behavioral data to identify optimization opportunities.
• Report on campaign performance and sizing opportunities against key performance indicators.
• Support global lifecycle marketing initiatives and coordinate with international marketing teams.
• Communicate recommendations, insights, and business impact through presentations and written materials.

Basic Qualifications
• 5+ years of lifecycle, growth, CRM, subscription, or customer marketing experience.
• Experience developing and executing multi-channel marketing campaigns.
• Experience leveraging data and customer insights to drive marketing decisions.
• Experience managing cross-functional partnerships and complex project timelines.
• Strong written, verbal, and presentation communication skills.
• Experience with CRM and marketing automation platforms.
• Demonstrated ability to design, execute, and evaluate testing strategies.
• Bachelor's degree in Marketing, Business Administration, Communications, or a equivalent work experience.

Preferred Qualifications
• Experience within entertainment, streaming, media, or content marketing.
• Experience with Salesforce Marketing Cloud, Braze, or similar platforms.
• Experience supporting global marketing programs across multiple regions.
• Familiarity with subscriber engagement, retention, and churn mitigation strategies.
• Passion for Disney brands and storytelling.
• Advanced degree in Marketing, Business, Communications, or a related discipline.

The hiring range for this position in New York, NY is $122,800 to $164,600 per year and in Burbank, CA is $114,400 to $157,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.