Director of Game Show Licensing

This is a Full Time Job

Director, Licensing, Game Shows

The Director of Licensing, Game Shows is responsible for leading the strategic development, management, and expansion of consumer product lines-including apparel, toys, publishing, and board games-for iconic game show IP such as Wheel of Fortune and Jeopardy! This role oversees end-to-end licensing strategy, cultivates high-value licensee partnerships, drives brand integrity and innovation, and ensures the business meets or exceeds financial targets.

This is a high-impact, highly visible role that blends strategic planning, creative brand development, operational excellence, and exceptional partner management.

Key Responsibilities

Brand & IP Management
• Steward the application of Wheel of Fortune, Jeopardy!, and other game show brands across a wide range of consumer products.
• Ensure brand consistency, quality, and compliance across all licensed product executions.

Licensee Partnerships
• Serve as the liaison between Sony and licensees, guiding partners through product development, planning, forecasting, and execution.
• Leverage consumer insights and market data to strengthen franchise presence, drive category growth, and elevate consumer engagement.

Product Development
• Oversee the full product lifecycle from concept through production, ensuring high quality, brand alignment, and adherence to creative standards.
• Champion innovation and trend-driven product opportunities within assigned categories.

Category Strategy & Business Development
• Develop and implement softlines and hardlines category strategies for areas such as Home & Seasonal, Apparel, and Games.
• Build roadmaps for brand collaborations, ensuring strategic alignment and maximizing brand visibility.
• Identify, evaluate, and negotiate new business opportunities and partnerships to expand the licensing portfolio.

Financial Management
• Drive revenue performance across categories through effective deal structures and partner management.
• Ensure accurate financial forecasting, revenue tracking, and performance evaluation with licensee partners.

Team Leadership
• Lead and mentor a team including a Senior Licensing Manager and Product Development Coordinator.
• Set clear, challenging objectives and guide the team toward achieving strategic and operational goals.
• Provide ongoing coaching, performance evaluation, and development to nurture future leaders.

Additional Role Expectations
• Serve as a strong brand champion for Wheel of Fortune, Jeopardy!, and the broader Game Shows portfolio-advocating for brand integrity, championing creative excellence, and inspiring cross-functional teams to bring the franchises to life in meaningful ways.
• Partner closely with the Senior Vice President who oversees the Game Shows business to support program execution, stakeholder engagement, and long-term strategic planning.
• Operate as both a strategist and a hands-on operator-able to navigate a complex, fast-paced environment while building scalable processes and managing multiple high-profile partnerships.
• Demonstrate exceptional collaboration skills and a team-first mindset, working effectively across all levels of the organization, from senior leadership to cross-functional partners and external stakeholders.
• Bring a blend of strong client management, creative vision, strategic insight, and franchise development expertise to a highly visible, high-impact role.

Qualifications
• 8–10+ years of experience in licensing, consumer products, or brand management, ideally within entertainment.
• Proven track record of driving category growth, managing high-profile IP, and leading successful partner relationships.
• Strong strategic thinking, negotiation skills, and financial acumen.
• Experience managing and developing teams.
• Ability to thrive in a dynamic, cross-functional, and high-visibility environment.