Director of Corporate Franchise Management

This is a Full Time Job

Member Summary

Job Summary
Director of Corporate Franchise Management (Sony Pictures), Corporate Franchise Management, Culver City, CA. This senior role supports the SVP to develop and execute multi-year franchise strategies, steward brand and IP value, and drive cross-divisional alignment to maximize consumer engagement and long-term financial performance across Sony Pictures’ franchise portfolio. (Full job description below)

Years of Experience Required
10+ years in brand, franchise, or IP management (120+ Months)

Salary
$171,200 - $214,000 annually

Required Experience
• Brand, franchise, or IP management within entertainment, gaming, or consumer products
• Cross-divisional leadership and strategic initiative delivery
• Storytelling, marketing, audience management, and brand building
• Data-informed strategy, insights interpretation, and performance tracking
• Executive-level communication and stakeholder management

Preferred Experience
• MBA or advanced degree

Workplace Requirements
Onsite in Culver City, CA

Education Requirements
Bachelor’s degree required
MBA or advanced degree preferred

Hard Skills
• Franchise strategy development
• Brand and IP stewardship
• Cross-divisional coordination
• Audience insights and performance analytics
• Dashboarding and reporting
• Strategic presentations and executive briefings
• Program and project management

Soft Skills
• Strategic thinking
• Executive communication
• Relationship building
• Organization and prioritization
• Collaboration
• Analytical decision-making

Bonus Skills
• Transmedia planning
• Creative concept evaluation
• Consumer products and licensing collaboration

Full Job Description

Director of Corporate Franchise Management, Sony Pictures Entertainment, Culver City, CA.

The Director of Corporate Franchise Management supports the SVP in cultivating and sustaining franchises that drive consumer passion, fandom, and long-term economic success. This role helps develop multi-year franchise strategies and roadmaps for priority IPs, conducts franchise evaluations and opportunity assessments, and identifies cross-divisional growth opportunities including content extensions, partnerships, monetization, and brand collaborations.

The position serves as a liaison across divisions including Motion Pictures Group, Sony Pictures Television, Sony Interactive Entertainment, Consumer Products, and Corporate Strategy to coordinate initiatives, facilitate cross-functional meetings, and track enterprise-level priorities, milestones, and deliverables. The Director collaborates with Consumer Insights and Data teams to interpret audience, brand, and business performance; contributes to franchise health dashboards and senior leadership presentations; and supports brand and creative stewardship by applying franchise guidelines and evaluating creative concepts for long-term value and brand fit.

Success in this role requires deep understanding of storytelling and marketing, strong analytical acumen, exceptional communication skills, and the ability to manage multiple priorities in a fast-paced environment while working closely with senior executives and creative partners.

Benefits
Not specified.

Skills:
[Franchise Strategy] [Brand and IP Stewardship] [Cross-Functional Collaboration] [Audience Insights] [Strategic Planning] [Program Management] [Executive Communication]