Viral Marketing Manager

This is a Full Time Job

DESCRIPTION:

The Manager, Viral Marketing at Columbia Records will be responsible for developing and executing artist-focused digital campaigns that drive music consumption and audience engagement. This role emphasizes influencer partnerships, campaign innovation, and close collaboration with internal and external stakeholders. The Viral Marketing team operates within Columbia Records' Digital Marketing department.

What you'll do:

• Build and manage relationships with influencers, agencies, and management companies at scale.
• Partner with the Senior Director, Viral Marketing on campaigns for priority artists and singles.
• Lead influencer campaigns from concept to execution, maintaining momentum throughout the single/album lifecycle.
• Collaborate with Digital Marketing and Audience Development teams to engage fan pages and online communities.
• Negotiate influencer partnerships to align with campaign goals and budgets, ensuring competitive rates.
• Work closely with artist managers and internal teams to deliver content-driven, integrated activations.
• Drive creative ideation for innovative influencer initiatives and coordinate large-scale executions with multiple creators.
• Track campaign performance, analyze impact on streaming consumption, and recommend optimizations.
• Support influencer recruitment and relationship development programs.
• Deliver weekly reporting to senior staff with actionable insights and results.

Who you are:

• 2 years of professional experience in influencer, social media, or digital marketing, preferably in music, entertainment, or creative agency environments.
• Proven ability to design, launch, and scale influencer campaigns, especially across TikTok, Instagram, Snapchat, and YouTube Shorts.
• Strong understanding of music culture, trends, and creator communities.
• Familiarity with streaming platforms (Spotify, Apple Music) and related metrics.
• A mix of creative and strategic thinking, with the ability to deliver at both small and large scale.
• Excellent interpersonal skills and the ability to thrive in fast-paced, cross-functional environments.
• Exceptional organizational, project management, and communication skills with sharp attention to detail.
• Experience or basic knowledge of AI tools to support streaming workflows is a plus.

What we give you:

• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best.
• The space to accelerate progress, positively disrupt, and create what happens next.
• Time off for a winter recess.