Viral Marketing Manager
Sony Music
New York, NYThis is a Full Time Job
The Manager, Viral Marketing at Columbia Records will be responsible for developing and executing artist-focused digital campaigns that drive music consumption and audience engagement. This role emphasizes influencer partnerships, campaign innovation, and close collaboration with internal and external stakeholders. The Viral Marketing team operates within Columbia Records' Digital Marketing department.
What you'll do:
• Build and manage relationships with influencers, agencies, and management companies at scale.
• Partner with the Senior Director, Viral Marketing on campaigns for priority artists and singles.
• Lead influencer campaigns from concept to execution, maintaining momentum throughout the single/album lifecycle.
• Collaborate with Digital Marketing and Audience Development teams to engage fan pages and online communities.
• Negotiate influencer partnerships to align with campaign goals and budgets, ensuring competitive rates.
• Work closely with artist managers and internal teams to deliver content-driven, integrated activations.
• Drive creative ideation for innovative influencer initiatives and coordinate large-scale executions with multiple creators.
• Track campaign performance, analyze impact on streaming consumption, and recommend optimizations.
• Support influencer recruitment and relationship development programs.
• Deliver weekly reporting to senior staff with actionable insights and results.
Who you are:
• 2 years of professional experience in influencer, social media, or digital marketing, preferably in music, entertainment, or creative agency environments.
• Proven ability to design, launch, and scale influencer campaigns, especially across TikTok, Instagram, Snapchat, and YouTube Shorts.
• Strong understanding of music culture, trends, and creator communities.
• Familiarity with streaming platforms (Spotify, Apple Music) and related metrics.
• A mix of creative and strategic thinking, with the ability to deliver at both small and large scale.
• Excellent interpersonal skills and the ability to thrive in fast-paced, cross-functional environments.
• Exceptional organizational, project management, and communication skills with sharp attention to detail.
• Experience or basic knowledge of AI tools to support streaming workflows is a plus.
What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess
Salary/Benefits
$75,000.00
- 85,000.00
per year
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
New York Pay Range
$75,000 - $85,000 USD
Additional Information
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
