E-Commerce Director

This is a Full Time Job

If you are driven by performance, product and fan experience, and you enjoy owning things end-to-end, this is the opportunity for you.

If you love turning data into growth, ideas into products, and communities into customers – while working at the intersection of commerce, brand and culture – you’ll feel at home in this role.

What you will do

You will own the end-to-end performance and experience of the e-commerce channel, with full accountability over store, funnel, conversion, margins and roadmap.
Working closely with CRM & Audience Development and Label / Physical Commercial teams, you will drive growth, elevate the customer journey and lead the development of exclusive e-commerce products, drops and fan-first initiatives.

Your focus will be on:
• Defining the e-commerce strategy and roadmap aligned with business goals
• Owning commercial KPIs (revenue, margins, ROI, contribution margin) and optimizing product mix
• Managing budgets across acquisition and retention channels
• Optimizing the e-commerce platform (Shop, PDPs, bundles, promos, pre-orders, drops) with a strong CRO & SEO mindset
• Monitoring performance and funnel metrics (GA4, conversion, AOV, CAC/ROAS, retention, LTV when available)
• Improving the end-to-end customer and fan experience, especially during peak moments (drops, releases, tours)
• Leading e-commerce exclusives and product ideation, from concept to pricing and positioning

Who you are
• 7 years of experience in e-commerce, with direct ownership of performance and store management
• Strong experience with Shopify and/or Magento (PrestaShop / WooCommerce a plus)
• Data-driven, with solid knowledge of GA4, PPC, SEO and email marketing (in collaboration with CRM/Audience teams)
• Familiar with UX, CRO and experimentation
• Business-oriented but creative, with a strong sensitivity for brand, communities and fan culture
• Comfortable working cross-functionally with marketing, creative, product, legal and finance teams
• Fluent in English

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