Content and Influencer Marketing Manager

This is a Full Time Job

The Manager, Influencer & Content Marketing will be tasked with working on influencer campaigns working alongside the Digital Marketing team. This role will manage influencer, content strategy, and content execution across social media platforms including Tik Tok, Instagram, X, Youtube, and any other emerging platforms. This role will be responsible for creating online assets, implementation, analysis and reporting of campaigns. This role should have a deep understanding of the internet and culture.

What you'll do:

• Manage and execute digital media influencer marketing campaigns for various artists
• Oversee creation of assets for campaigns
• Track, analyze, and report on campaigns across all platforms
• Identify and seek out influencers appropriate for each campaign
• Develop and maintain relationships with influencers, content creators, and agencies
• Create and manage short form content for label roster

Who you are:

• At least 2-3 years of UGC experience at a record label, agency or other related media companies
• Superb written and oral communication skills
• Thorough understanding of Tik Tok, Instagram, X, Youtube, and influencer marketing
• Solid understanding / interest in lifestyle verticals, meme and urban culture
• Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
• Proficiency in design programs including Photoshop, Final Cut, Aftereffects, CapCut etc a plus
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
• A team player that is not afraid to roll up his/her sleeves to help out the team
• Extremely detail-oriented and organized
• Data analysis/research skills
• Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
• Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
• Must be highly organized and capable of developing and keeping to a project timeline
• Prior experience with a variety of digital marketing tools
• Creative, self-starter with exceptional follow-up skills
• Bachelor’s degree preferred