Audience Development & Media Buying Specialist

This is a Full Time Job

This role is fundamental to the core of the Audience Development and Media Buying team within the Digital Marketing department. The specialist will help ideate and execute campaigns to build fan communities, focusing on first-party data capture and subsequent usage of that data in marketing. They will also be responsible for the planning and execution of paid digital ad campaigns for upcoming releases across the roster, under the supervision of the department head. Creativity, attention to detail, and data acumen are essential to this role. The ideal candidate will have a passion for music, fan culture, and analytics with a pro-active, problem-solving work ethic.

What you'll do:
• Fan-Building Data Initiatives. Ideate and integrate fan data initiatives into digital marketing plans with an eye towards long-term fan journeys.
• Paid Digital Advertising. Support the paid digital media strategy, including planning, execution, and reporting, for your designated roster of frontline artists.
• Content Ideation. Help brainstorm content ideas for bespoke advertising objectives, incorporating real-time trends into creative campaigns.
• Reporting and Storytelling. Synthesize campaign insights for senior management and artist teams; derive narrative from numbers; own reporting templates and innovate tracking documentation.
• Resource building. Learn existing tools to streamline digital media processes and explore new platforms to further innovate workflow.
• Billing reconciliation. Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.

Who you are:
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred.
• At least one year of relevant Paid Media experience preferred.
• Hands-on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager).
• Proficient in Excel; extremely detail-oriented and organized.
• Excellent written and verbal communication skills.
• Creative and collaborative mindset.
• Desire to work in a fast-paced environment.
• Adaptive to change and able to prioritize deadlines.
• Social media & internet culture obsessed.