Associate Director of Marketing

This is a Full Time Job

DESCRIPTION:

As an Associate Director, Marketing at Human Re-Sources, you will work alongside equally eager professionals with a passion for the urban genre. You will conceptualize, strategize, implement, and lead both artist and corporate media and marketing initiatives for Human Re-Sources.

What You'll Do
• Own and manage key relationships that contribute to successful social media and digital marketing campaigns on behalf of Human Re-Sources and its artists.
• Write and edit marketing content (i.e. ads, newsletters, blogs, emails, social media, presentations, and digital campaign proposals).
• Work collaboratively with A&R’s, Creative Director, and Product to build campaigns that encompass strategic streaming, digital media, and digital marketing operational rollouts and drive lasting fan engagement.
• Align with department Leads consistently to ensure cohesive marketing plans are created and presented to management teams with timely approvals.
• Cultivate promotional relationships with brand agencies, PR, and non-profit organizations that are relevant to the artist roster. Advise on best practices in the digital landscape while continuing to research innovative tools and agencies within the space.
• Oversee the creation of digital media and digital marketing materials, liaising with management for necessary approvals and/or discussions that move the campaign forward.
• Conceptualize and oversee the strategic rollout of content for artists’ DSP profiles, fan pages, relevant socials, and/or visual channels.
• Review audience data, growth analytics, marketing tactics, and any relevant dashboards to inform digital best practices and artist development.

Who You Are
• Bachelor's degree or equivalent practical experience.
• 4-6 years of experience working in a strategic artist and brand development capacity at a marketing, music, or entertainment company.
• Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it; ability to operate successfully in a cross-functional environment, build relationships, and influence managers.
• Ability to build strategic plans and execute against them within quantitative modeling, strategic thinking, and sound business judgment.
• Prior experience presenting to executives and senior leadership.
• Strong project management skills, including the ability to think end-to-end, manage long-term projects, manage multiple projects simultaneously, and manage teams.