
Content Manager Assistant
Sinclair
Asheville, NCThis is a Full Time Job
The Assistant Content Manager plays a critical role in breaking down newsroom silos, driving real-time content strategy, and ensuring consistent, high-quality storytelling that maximizes audience reach and engagement.
Key Responsibilities
• Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social
• Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform
• Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams
• Make real-time editorial decisions on story placement, prioritization, publishing, and distribution
• Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration
• Ensure editorial consistency in messaging, tone, and brand voice across all content channels
• Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance
• Identify opportunities to extend the life and reach of high-performing content
• Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency
• Support a continuous publishing model, ensuring timely and consistent content updates
• Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives
Qualifications
• Strong editorial judgment and understanding of news values
• Demonstrated experience with multiplatform content production
• Proven ability to make quick, effective decisions in high-pressure and breaking news environments
• Deep understanding of digital platforms, social media, and audience engagement strategies
• Experience using analytics tools to guide content decisions
• Excellent communication and leadership skills, with the ability to coordinate across multiple teams
• Strong organizational skills and ability to manage multiple priorities simultaneously
Preferred Qualifications
• Experience in a leadership or supervisory newsroom role
• Background in integrated or converged newsroom environments
Success in This Role Looks Like
• Seamless coordination of content across all platforms
• Faster, more effective breaking news coverage
• Increased audience engagement and content reach
• Strong editorial consistency and brand alignment
• Improved newsroom efficiency and collaboration
Additional Information
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports, owning, operating, and/or providing services to 177 television stations in 79 markets affiliated with all major broadcast networks. The company also owns Tennis Channel, a premium destination for tennis enthusiasts, and multicast networks CHARGE, Comet, ROAR, and The Nest. Additionally, Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. The life-blood of our organization is our people, supported by a goal-oriented culture that emphasizes upward mobility and a strong desire to see everyone succeed.