Strategy Director

This is a Full Time Job

Director of Strategy (New York)

Position Overview

As the Director of Strategy, you will be the visionary leader responsible for shaping and driving strategies that inform the agency's creative brand marketing campaigns. Reporting to a Senior Director of Strategy, you will manage the strategy elements of specific brand campaigns to which you are assigned, ensuring that all our creative work is anchored in forward-thinking, innovative, and impactful strategies that exceed client KPIs. You will partner with team members across creative, production, social and account management to ensure cross-functional alignment, while also spearheading thought leadership initiatives.

In this role, you will be tasked with delivering exceptional results for clients while also forecasting future market opportunities and guiding our long-term strategic vision on your specific accounts. The ideal candidate will possess well-rounded experience in brand marketing, encompassing all things social/digital including organic, paid, and influencer marketing, and be confident in speaking to each of these key pillars. You will influence creative decision-making on your projects, inspiring teams with cultural anthropological nuggets that can be measured. This candidate is agile and innovative, positioning the agency as a strong social creative candidate in a rapidly evolving marketing landscape, and consistently driving forward first-to-market solutions that reflect a deep understanding of all facets of modern marketing.

Responsibilities
• Establish and refine the strategic vision for clients, ensuring that all campaigns/projects are aligned with client objectives and the most impactful market opportunities. Drive the development of innovative solutions to complex client challenges.
• Collaborate with the CEO and senior leadership to influence overall business direction, contributing to both short-term growth and long-term strategic planning for the agency.
• Serve as the senior-most point of contact for key clients, delivering high-level strategic counsel and ensuring that all client engagements are grounded in strong, results-driven strategies.
• Foster relationships with executives at client organizations to elevate the agency's position as a trusted strategic partner.
• Anticipate and interpret industry trends, emerging technologies, and market shifts to position the agency as a thought leader in creative marketing.
• Build and scale a high-performing strategy team, nurturing top-tier talent and fostering a culture of collaboration, innovation, and continuous growth.
• Provide mentorship and guidance to team members, ensuring ongoing professional development and alignment with the agency’s evolving goals.
• Work closely with leaders across creative, production, and account teams to ensure strategic cohesion from concept through execution, encouraging a seamless integration of strategic thinking into all aspects of client deliverables.
• Develop and implement frameworks for leveraging data and analytics to drive strategic recommendations and measure performance.
• Ensure all strategic initiatives are backed by insights, with clear KPIs and performance metrics to assess impact.
• Identify new business opportunities and lead strategic pitches to drive agency growth.
• Partner with the business development team to craft compelling narratives and strategic approaches that resonate with prospective clients.

Qualifications
• 7 years of experience in marketing, brand strategy, or digital strategy, with a minimum of 2 years in a Director-level role overseeing brand client strategies at an agency.
• Proven experience leading successful integrated campaign strategy and positioning, including organic social media, paid media, and influencer strategies.
• Strong expertise in translating business objectives into actionable, insight-driven strategies that achieve measurable results and inspire creative teams.
• Exceptional executive presence, with the ability to influence C-level stakeholders and provide clear, decisive brand strategy leadership.
• Collaborates brilliantly with other department team members, striking a balance between strategy, creative, social, and accounts roles within every client facing presentation.
• Deep understanding of the evolving marketing landscape, with a passion for innovation, creativity, digital cultural anthropology and strategic foresight.
• Data-savvy, with experience in leveraging analytics and insights to drive strategy and measure success, especially with GWI and Helixa, Quid, and Traackr.

--

Create a Job Alert

Interested in building your career at the agency? Get future opportunities sent straight to your email.
Create alert