Creative Director, Video & Localization Programs

This is a Full Time Job

Creative Director - Video, Localization Enablement & Accessibility Programs (LEAP)

About the Role

Prime Video is building the future of how the world discovers what to watch - and promotional video is where that discovery begins. Every Quick Clip and Video Sizzle is a customer's first moving impression of a title, and it has seconds to land in their language, their culture, and their emotional register. The Localization Enablement & Accessibility Program (LEAP) is hiring a Creative Director [Video] to own the creative vision for our AI-assisted promotional video platform.

This is a rare role at the intersection of craft and technology. You will direct both editors and AI models - setting up the artistic and emotional bar for promotional content. Your work will reach audiences in every market Prime Video serves. The standards you set - for pacing, moment selection, editorial rhythm, sound, grade, and motion - will define what emotionally authentic, culturally resonant, promotional video looks like for the industry.

Key job responsibilities
• Own the creative vision and quality standards for AI-assisted promotional content, including ethical guardrails for how AI is used in production.
• Define what ''good'' looks like - the bar for craft, cultural resonance, and emotional authenticity - and hold output to it across every market.
• Design and lead hybrid human-plus-AI workflows that pair AI throughput with human creative and cultural refinement, so scale never comes at the cost of quality.
• Lead the operations ramp-up of the promotional content pipeline - standing up production capacity, staffing and training the creative team, and scaling throughput to meet volume commitments across markets.
• Partner with science, product, and engineering to translate creative judgment into structured signals that improve the models over time - capturing craft, not discarding it as one-off edits.
• Drive the global expansion of AI-assisted promotional content, ensuring output is culturally and linguistically resonant market by market.
• Build and mentor a distributed creative bench, establishing the direction and standards that scale across languages and regions.
• Champion the use of AI technology in creative contexts. At Prime Video and Amazon MGM Studios, our approach to the implementation of generative AI is human-centered. We believe AI is an impactful tool that augments human creativity, never replacing it.

Qualifications
• 10 years of delivering final video production for advertising or tv experience
• 4 years in a creative leadership role, with direct responsibility for setting and enforcing creative standards across a post-production creative team
• Direct experience in trailer or promo editorial at a major studio, network, advertising agency or post-house
• Demonstrated experience evaluating video assets at scale through QC, editorial review, creative operations, or post-production supervision context
• Fluency with industry-standard post-production tooling at a level sufficient to review, annotate, and direct technical corrections