Senior Marketing Manager, NBC & Peacock

This is a Full Time Job

The Universal Television Entertainment team is seeking a strategic, culturally fluent Senior Manager of Brand Marketing to support the development and activation of 360° brand campaigns for NBC and Peacock. This role is responsible for shaping how scripted and unscripted series campaigns come to life across every touchpoint – including integrations, partnerships, platform presence, and broader cultural moments.

The Senior Manager, Brand Marketing will translate brand strategy into cohesive, insight-driven campaign frameworks, collaborating closely with cross-functional partners to ensure creative excellence and brand consistency across media, social, partnerships, product, and on-platform experiences. This role will help streamline how brand strategy connects across the full marketing ecosystem, ensuring clarity, alignment, and effective execution.

This position is ideal for someone energized by pop culture, passionate about NBC and Peacock content, and skilled at turning insights and cultural narratives into compelling 360 brand storytelling that deepens audience connection.

Responsibilities include, but are not limited to:

• Support the development of strategic, insight-driven marketing campaigns for title launches across NBC & Peacock, grounded in an understanding of audience behavior, cultural trends, and platform performance data.

• Use consumer insights, audience research, and campaign performance reporting to inform marketing strategy and optimize creative.

• Distill data and insights into clear, actionable summaries that help teams understand opportunities, challenges, and recommendations.

• Build high-quality storytelling materials and presentations that articulate campaign strategy, creative direction, performance results, and next steps.

• Act as a central communication point for assigned titles/campaigns, ensuring alignment across programming, creative marketing, social, media, publicity, product, and operations.

• Present campaign updates and creative to internal stakeholders with clarity and professionalism.

• Foster productive relationships with insights, analytics, and research partners to deepen understanding of viewer behavior and the competitive landscape.

Qualifications

Basic Requirements:

• 5 years of experience in Entertainment, Digital Media, or direct-to-consumer marketing.

• Experience supporting 360-marketing strategies and campaigns.

• Comfortable using data to inform marketing decisions, including analyzing campaign performance and optimizing creative.

• High proficiency with Microsoft Office, including strong PowerPoint and written communication skills.

Desired Characteristics
• Passion for Entertainment, Media, and Pop Culture.

• Strong organizational and project management skills; ability to manage multiple projects simultaneously.

• Strong storytelling, deck-writing, and communication skills.

• Ability to interact with senior-level management and cross-functional partners.

• Innovative, creative, and positive team player.

• Social media savvy with understanding of current and emerging digital platforms.

• Strategic thinker who is proactive, flexible, and comfortable in a fast-paced environment.

• Solid understanding of the media landscape.

Additional Requirements:
• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.