Senior Manager, Sports Marketing

This is a Full Time Job

The Sr Manager Sports Marketing position will report to the Director Marketing Brazil for Parmount’s Direct to Consumer division and lead all marketing efforts related to UFC, Zuffa Boxing, CONMEBOL, and other sports properties that Paramount might license in the future. The successful candidate will coordinate with a wide range of internal teams and external partners (social agency, creative partners, media vendors, production companies, and talent agencies) to develop and launch high impact marketing & social efforts and campaigns that will allow us to draw interest and subscription to our service. This role requires having a start-up type of mentality as these sports are new to Paramount in Brazil. Balancing creativity with analytics, and having agility with operational discipline is key. The ideal candidate should be both an idea generator and builder, with a strong sense of accountability, and a keen focus on delivering great sports-fan experiences that are measurable.

Responsibilities
• Lead overall strategy and execution for marketing and social efforts for sports content (UFC, CONMEBOL, Zuffa Boxing, and more), including creation of goals, approach, audience targets, positioning, project management, creative guidance, and engagement strategy.
• Campaign creation and management. The ideal candidate will launch unique campaigns for our content that set new standards for entertainment marketing. Creating meaningful relationships with the different agencies/studios we partner with.
• Act as a leader and “catalyst” for all sports initiatives working closely with the social, PR, partner marketing and acquisition marketing teams.
• Oversee long-lead creative development in collaboration with creative team; provide creative direction and feedback to agency teams to ensure all our activities are on brand and align with the campaign and brand strategy.
• Create partnership programs with relevant and affine brands to raise our awareness.
• Document and present strategies and periodic updates to internal and external audiences, including stakeholder’s management and progress reporting.

Requirements
• Minimum 5 years’ experience in sports marketing; entertainment and/or consumer marketing.
• Excellent oral and written communication skills and an ability to influence others.
• Data analysis skills and a curious/entrepreneurial mindset.
• Intense bias for action in a fast-paced, sometimes ambiguous environment.
• Experience in media planning and user acquisition programs.
• Excellent proficiency in verbal and written communication in English.
• Great interpersonal skills, a resilient spirit, and experience navigating cross-functional organizations.
• BS/BA in related fields preferred.
• An entertainment fan with a deep understanding of the power of content to build empathy and influence pop culture.
• Master’s degree in a related field (is a plus).

Preferred skills
• Deep knowledge of MMA, combat sports, and football.
• Experience in the Media and TV industry/space strongly preferred, experience in digital video marketing.
• Creativity. Someone who is able to turn cool ideas into reality. Someone who can play with content and brand to impact the right audience with the right message, not from paid marketing channels but in an integrated way from earned/owned channels.