Senior Advertising Traffic Manager

This is a Full Time Job

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview

Paramount is seeking a highly organized, results-focused Senior Manager, Advertising Traffic to support the end-to-end execution of promotional advertising campaigns across Paramount’s ecosystem. This role plays a critical part in ensuring campaigns are properly trafficked, optimized, and delivered on time, while partnering closely with cross-functional teams to meet brand, content, and audience objectives.

The Senior Manager will lead day-to-day campaign operations, oversee workflow execution, and manage a team of campaign managers. This role requires deep expertise in advertising operations, strong project and stakeholder management skills, and the ability to balance operational rigor with flexibility in a dynamic environment.

This role reports to the Vice President, Advertising Traffic, Paramount Advertising and is remote.

Responsibilities include but not limited to
• Partner closely with Marketing, Content, Product, Creative, Analytics, and Strategy teams to ensure promotional campaigns are executed precisely and efficiently.
• Serve as a primary operational point of contact for promotional ad traffic, aligning stakeholders on timelines, requirements, and deliverables.
• Coordinate with internal and external partners to address issues, manage workflows, and ensure campaign readiness across platforms.
• Collaborate with Marketing and Analytics teams to activate defined target audiences for promotional campaigns across platforms.
• Support the implementation of audience strategies by ensuring targeting is executed correctly and consistently across markets.
• Monitor audience performance and partner with analytics teams to surface insights and optimization opportunities.
• Translate campaign priorities and marketing objectives into executable operational plans.
• Support promotional advertising strategies by managing campaign setup, timelines, and execution details across platforms and regions.
• Ensure campaigns adhere to platform requirements, creative specifications, and regional considerations.
• Oversee campaign setup and execution from trafficking through launch, including targeting, creative rotation, scheduling, and delivery validation.
• Maintain and enhance operational workflows, documentation, and QA processes to improve efficiency and reduce errors.
• Troubleshoot and address campaign delivery issues, escalating risks and blockers as needed.
• Track campaign delivery and performance against established KPIs and benchmarks.
• Partner with Analytics and Reporting teams to review dashboards, delivery reports, and performance trends.
• Use data to inform optimizations, identify recurring issues, and improve future executions.
• Prepare and share performance updates with internal partners and leadership.
• Manage and mentor a team of advertising traffic and campaign management professionals. Assigning work, prioritizing tasks, and ensuring balanced workloads across the team.
• Provide ongoing coaching, performance feedback, and development support.
• Foster a collaborative, accountable team culture focused on execution excellence and continuous improvement.
• Identify process gaps or inefficiencies and recommend improvements to tools, workflows, and documentation.
• Stay informed on ad tech trends, platform updates, and evolving best practices in promotional advertising operations.
• Support testing and adoption of new tools or approaches that improve campaign execution and operational scalability.

Basic Qualifications
• 6 years of experience in advertising operations, ad traffic, or promotional campaign management within media, entertainment, or digital advertising environments.
• Experience supporting cross-platform and multi-market campaigns.
• Demonstrated experience managing or mentoring teams.
• Strong collaborator able to navigate matrixed organizations and work successfully with diverse stakeholders.
• Ability to connect campaign objectives to executional details.
• Experience using performance metrics, KPIs, and dashboards to monitor delivery and guide optimizations.
• Proven ability to manage multiple concurrent campaigns, deadlines, and priorities across stakeholders and time zones.
• Clear, confident verbal and written communication skills.
• Comfortable presenting status updates, insights, and recommendations to internal partners and leaders.
• Solid working knowledge of ad-serving platforms such as Google Ad Manager (GAM/DFP) and FreeWheel.
• Knowledge of digital ad tech ecosystems and creative trafficking workflows.
• Ability to partner successfully with technical and product teams to address operational challenges.

Additional Qualifications
• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Advanced proficiency in Microsoft Excel (pivot tables, formulas, VLOOKUP/XLOOKUP).
• Experience with programmatic advertising and third-party ad technologies (DCM, Celtra, Clipcentric, etc.).
• Knowledge of rich media, video formats, HTML5, and basic web composition.
• Working knowledge of HTML, CSS, and JavaScript a plus.
• Experience with CMS platforms and Salesforce strongly preferred.
• Proficient organizational skills with the ability to manage complex workflows and competing priorities.