Retail Marketing Manager

This is a Full Time Job

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview

As a Manager, Retail Marketing, you are the primary architect of the ''Total Store'' experience for Paramount’s brands and franchises. Your goal is to create a seamless shopper journey where fans can discover products in every department–from apparel and home décor to toys and food–all supported by a unified, high-impact marketing strategy.

Responsibilities include but not limited to
• Cross-Category Strategy: Lead ''Total Store'' marketing initiatives. When a major franchise has a theatrical or streaming milestone, you ensure the marketing strategy connects disparate departments (e.g., linking a toy launch to themed apparel and home goods).
• Joint Business Planning (JBP): Partner with internal sales and licensing leads to develop and present ''marketing-first'' pitches to retail buyers while aligning and delivering on budget. You are tasked with securing premium real estate, such as ''shop-in-shops,'' permanent branded environments, and front-of-store ''power squares.''
• Cross Functional Collaboration: Work across internal Retail Development, category and Brand teams as well as manufacture partners and retailers to ensure support of key priorities.
• Strategic Planning: Build strategic marketing plans to maximize priorities incorporating relevant media mix, budget development, program development and deployment followed by ongoing measurement and adjustment based on performance.
• Retail Media Management: Strategize and execute full-funnel campaigns within the retailer's digital ad network. You manage a diversified budget to capture various shopper intents–using data to drive everything from awareness to ''Drive-Up'' or ''BOPIS'' (Buy Online, Pick Up In-Store) conversions.
• Omnichannel Execution: Own the ''digital shelf.'' You manage the studio’s branded storefronts on the retailer's website and app, ensuring all product listings feature high-quality, search-optimized content that reflects the studio's premium brand standards.
• Visual Merchandising & Creative: Collaborate with the Global Creative Group to oversee the design of Point-of-Purchase (POP) materials. You ensure a consistent visual identity across the entire store floorplan, from endcaps in the toy aisle to signage in the grocery section.
• Seasonal & Event Leadership: Lead the studio's presence in major retail seasonal windows (e.g., Back-to-School, Holiday Gift Guides, Halloween). You ensure the studio’s brands are the ''heroes'' of these high-traffic shopping moments.
• Data-Driven Optimization: Analyze weekly Point-of-Sale (POS) and shopper loyalty data to track campaign ROI. You must be able to pivot strategies mid-campaign if specific categories or regions are underperforming.

Basic Qualifications
• Experience: 5–8 years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category mass retail account.
• Category Versatility: Deep knowledge of various retail lifecycles (e.g., the dynamic nature of Apparel vs. the seasonal peaks of Toys).
• Stakeholder Diplomacy: Proven ability to act as the ''connective tissue'' between internal licensing category managers and external retail merchants and marketing leads.
• Strategic Vision: Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture ''cross-basket'' sales.

ADDITIONAL INFORMATION

What We Offer:
• Attractive compensation and comprehensive benefits packages.
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.